[opendtv] Re: Amazon.com will stop accepting Flash ads on September 1 | VentureBeat | Dev | by Emil Protalinski
- From: Craig Birkmaier <craig@xxxxxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Mon, 24 Aug 2015 09:57:12 -0400
On Aug 23, 2015, at 8:27 PM, Manfredi, Albert E
<albert.e.manfredi@xxxxxxxxxx> wrote:
Craig wrote:
Maybe because the Flash ads that Amazon is dropping have NOTHING to
do with full page rich media advertising:
Prove it, Craig. Show me something from Amazon, or other sources, that
describes specifically what Flash ads are being dropped.
First the article I posted.
Second, the fact that the full page ad initiative for which you posted the
link, died along with Flash 10.1 for mobile back in 2011.
This is true, I checked, but it's not exactly relevant.
Thank you. I think the fact that Amazon is dropping something that does not
exist could be relevant.
We've been over this many times already. Dropping a standard, de-facto or
otherwise, years ahead of when the new alternatives are deployed, will lead
to disruption of service.
I agree that Apple's decision did disrupt some services. Back in 2011 I still
accessed many Flash sites and saw windows with unsupported Flash content. It
took a year or two for the industry to transition to HTML 5 and h.264. Some
sites just st switched, while others created parallel mobile sites, offering
both Flash for desktops, and slimmed down versions for mobile. The latter still
exists for many sites that eliminate much of the extraneous crap on their
desktop sites to facilitate browsing on mobile screens.
The idea that Flash was inherently power hungry was always bogus.
I did not find that to be true at all, and even Google dropped Flash because of
power consumption issues, among others.
Yet, Craig pronounced it to be fact. When I got my first 2G cell phone, it
still supported the analog AMPS standard. Dropping AMPS like a hot potato
would have resulted in loss of coverage. My second phone, on the other hand,
had dropped AMPS. That's how these things are supposed to be done. Craig has
never understood this concept.
And this is exactly what has happened with the transition from Flash to HTML 5.
We are half way through 2015, four years after Adobe gave up on mobile Flash,
and Amazon is just now announcing they are transitioning to HTML 5 for banner
ads. If you read the article that started this thread, you would know that a
major reason for this transition is that both Apple and Google continued to
support Flash banner ads in Safari and Chrome, and just recently dropped that
support.
Regards
Craig
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