[opendtv] Re: Ad supported TV: A question for Bert
- From: "Dale Kelly" <dalekelly@xxxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Wed, 20 Jan 2010 15:46:32 -0800
Hey, guys, the ads are just not that interesting and, chances are, we have
seen them a zillion times already. Why isn't it obvious that the
per-minute value of an ad is *far* greater when the ad break is short?
What advantage is there to making these breaks longer and longer? I don't
get it.
I believe that it was last year that Fox ran very short breaks during a
couple of shows and announced, just prior to the break, that the program
would return in X seconds (typically 60 ). I found myself watching many of
these breaks where I never watch when they are of a long format..
I assume that they were somehow tracking viewer response and found that it
didn't achieve the intended results; whatever the criteria.
Dale
----- Original Message -----
From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
To: <opendtv@xxxxxxxxxxxxx>
Sent: Wednesday, January 20, 2010 1:23 PM
Subject: [opendtv] Re: Ad supported TV: A question for Bert
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