[opendtv] Re: Actual percentage of TV households connected to MVPD
- From: Craig Birkmaier <craig@xxxxxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Sun, 27 Sep 2015 10:37:57 -0400
On Sep 26, 2015, at 7:06 PM, Albert Manfredi <albert.e.manfredi@xxxxxxxxxx>
wrote:
"As of 2008, there are 116,783,000 households in the United States."
As you will see in the data that follows, there is a range of numbers reported
in any given year for U.S. Households. The Census Bureau reported about 117.5
million households in 2008, which declined to 115.6 million over the 2009-2013
timeframe. This decline probably reflects the economic downturn, and the fact
that many illegal aliens left the U.S. After the recession began in 2007.
The higher numbers you have reported may have been housing units,, not
households. Housing units are buildings, not people.
And it appears that TV Households is a subset of total households. Here is an
explanation of what Nielsen considers to be a TV household:
Nielsen applies TV penetrations to convert the total household and population
estimates to TV households and persons therein. The 2015 TV penetration for
U.S. households was estimated based on data collected during the recruitment
of homes for Nielsen’s People Meter panel. Nielsen’s new definition of a TV
household states that homes must have at least one operable TV/monitor with
the ability to deliver video via traditional means of antennae, cable
set-top-box or satellite receiver and/or with a broadband connection.
Their "old" definition did not count TV homes that only use OTT services.
And I cannot find any numbers for TV Nevers - home with NO TV.
Current numbers:
Nielsen (U.S. TV Households 2014) - 116.300,000
Wikipedia (U.S. Households 2014) - 117,538,000
Statistica (U.S Households 2014) - 123,229,000
Statistica (U.S. TV Households 2014) - 116,300,000
Census Bureau (U.S. Households 2008) - 117,528,000
Census Bureau (U.S. Households 2009-2013) - 115,610,216
Census Bureau (U.S. Housing Units 7/2014) - 133,957,000
Statistic Brain (U.S. households 2014) - 115,227,000
National Multifamily Housing Council (U.S. Households 9/2015) - 117,259,427
So as you can see Bert, there is no consensus on the number of U.S. Homes, but
the number appears to be around 117 million, with Statistica being to outlier.
But Statistica reports a lower number of TV homes than Nielsen. So I an quite
confident that the percentage of MVPD homes is 85-86%.
That's almost 8 years ago, Craig. The FCC is more likely to have gotten the
current estimate right, Craig.
The FCC can screw up too, as they obviously did with the stat you cited.
Regards
Craig
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