AT&T Unveils Pricing for DirecTV Now Streaming Service
Published November 28, 2016
AT&T Inc. said its internet-based television service DirecTV Now will go on
sale this week and cost between $35 and $70 a month based on the package of
channels that customers select.
The service, which will be available Wednesday, offers four tiers of channels
that are delivered to web browsers, mobile phones and streaming devices like
Amazon's Fire TV stick or the Apple TV. The smallest package will include more
than 60 channels, while the biggest will have more than 120.
"This is foundation of how we are going to do things in the future," said John
Stankey, chief executive of AT&T's entertainment group, at an event in New York
Monday. The company became the country's largest pay television provider last
year with its almost $50 billion acquisition of DirecTV. AT&T will also
continue to sell its traditional satellite DirecTV service.
For a limited time, AT&T is selling a DirecTV Now package of more than 100
channels, usually priced $60 a month, for $35 a month. Streaming customers can
pay an extra $5 a month to add premium movie channels HBO or Cinemax.
The details of the service have been a longtime coming. AT&T said almost eight
months ago that it would launch the over-the-top version of DirecTV. At the
time, it said it would also sell a mobile-only version and a free ad-supported
Streaming video to televisions and mobile devices -- eliminating the need for a
satellite dish, cable box or annual contract -- is attracting plenty of
competition. But unlike Netflix or Hulu, DirecTV Now is intended to provide a
full cablelike lineup for households.