[opendtv] AT&T Plays Ball With LTE Broadcast | Multichannel
- From: Craig Birkmaier <craig@xxxxxxxxxxxxx>
- To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
- Date: Sat, 10 Jan 2015 09:23:54 -0500
http://www.multichannel.com/news/technology/att-plays-ball-lte-broadcast/386750
AT&T Plays Ball With LTE Broadcast
AT&T said it will host its first live, on-site trial of LTE Broadcast
technology during Monday’s College Football Championship matchup between Oregon
and Ohio State AT&T Stadium in Arlington.
More bandwidth-friendly than unicast streaming, LTE Broadcast uses a dedicated
portion of spectrum to deliver live video that can be captured by a multitude
of compatible mobile devices that are within range of the signal.
"LTE Broadcast is a new mobile network technology AT&T is currently exploring
that enables the delivery of content directly to all users with compatible
devices within a designated timeframe and area,” John Donovan, senior EVP of
AT&T Technology & Operations, noted in this blog post about the test. “It could
be used to distribute a wide range of content including music, video, and
software to specific areas within our LTE footprint, such as a single sports
stadium.”
AT&T, he said, will showcase LTE Broadcast for “invited guests,” and outlined
some potential use cases for the technology, such as the delivery of a live
video feed from a player’s helmet camera, alternative angles, and bonus footage
to all compatible devices, without eating up all of the wireless bandwidth.'''
Update: An spokesman noted that the demo during the game will include a mix of
alternative angles, as well as bonus feeds and features.
“This trial demonstration signifies the early stages of our foray into LTE
Broadcast, but we see a promising future with this technology,” Donovan added,
noting that AT&T could also use it to deliver software updates to smartphones,
connected cars, and other devices that become part of the growing "Internet of
Things."
AT&T is the latest carrier to use a high profile sporting event to show off the
technology. Verizon demonstrated the technique, which it calls LTE Multicast,
during events surrounding last year’s Super Bowl between the Seattle Seahawks
and the Denver Broncos. That bandwidth-saving approach might come in handy in
the second half of the year, when Verizon launches a mobile-only pay-TV package
that will offer in the range of 20 to 30 channels.
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