[opendtv] Re: A TV business model
- From: Mark Schubin <tvmark@xxxxxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Sun, 08 Jan 2006 09:50:05 -0500
No O&Os.
TTFN,
Mark
Tom Barry wrote:
>Why is WB a non-broadcaster? There are WB channels all over the place
>and I like watching Smallville. Or do they just not have any O&O
>stations or something?
>
>- Tom
>
>
>Mark Schubin wrote:
>
>
>>You seem to be equating broadcasters with content creators. I work on
>>an awful lot of broadcast programming, but only a handful of the shows I
>>work on are produced by broadcasters (and then usually by public
>>broadcasters). I think you could possibly find a situation where a show
>>being aired on Fox is shot on a CBS stage for a branch of NBC, or, more
>>likely, a non-broadcaster-affiliated content creator. In the recent
>>flurry of announcements of downloads of broadcast programming, one of
>>the major sources that kept popping up was Warner Bros., a non-broadcaster.
>>
>>Also, from what I've read of the economics of TV programming, first runs
>>on networks don't break even, but they provide the promotion needed for
>>syndication, which is where the content creators get their money.
>>
>>TTFN,
>>Mark
>>
>>
>>Albert Manfredi wrote:
>>
>>
>>
>>
>>>Here's one possible model for first-run TV shows that might
>>>do what makes sense.
>>>
>>>For ad-supported material, the ad revenues go directly to
>>>the content creators. And it's based on total viewership.
>>>
>>>The content creators decide how to distribute this material.
>>>They use any combination of their own OTA facilities
>>>
>>>
>>>
>>
>>
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>
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