[opendtv] Re: A Clue as to number of OTA DTV users

  • From: "John Willkie" <johnwillkie@xxxxxxxxxxxxx>
  • To: <opendtv@xxxxxxxxxxxxx>
  • Date: Wed, 13 Dec 2006 09:56:02 -0800

It's barely a clue.  First, the name of the publication is "Broadcast
Engineering" and it has been for about 50 years.

If you can't get the title right, why would one expect you to understand the
article?

John Willkie

> -----Original Message-----
> From: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx]
> On Behalf Of Bob Miller
> Sent: Wednesday, December 13, 2006 9:54 AM
> To: opendtv
> Subject: [opendtv] A Clue as to number of OTA DTV users
> 
> Here is a clue. Broadcast and Engineering talking to In-Stat senior
> analyst Mike Paxton says there's a wide gulf between the number of
> U.S. TV homes with HDTVs and those actually receiving HD programs via
> broadcast, cable, satellite or other means.
> 
> http://broadcastengineering.com/hdtv/hd-service-fewer-hdtv/
> 
> This is from a top firm and from last week.
> 
> Interesting that he has a number for OTA HDTV viewers. He says 19% of
> the 9.8 million US households, that actually receive HDTV from any HD
> service, receive OTA. That comes to a paltry 1.86 million of 110
> million households or 1.69 percent.
> 
> And even that number he thinks is bolstered by early adopters who went
> with OTA because there was little to no cable or satellite HD. Those
> OTA viewers are apt to or have gone to Cable or satellite by now. They may
> still have OTA because they have to for local channels but how many
> digital OTA viewers rely on OTA?
> 
> Maybe .01% IMO.
> 
> Anybody have a better number?
> 
> 7% or less depend on OTA of any kind today IMO.
> 
> What will the number be after analog turnoff? .05% maybe?
> 
> Free OTA TV/DTV is dead. The vultures are circling. They will set down
> for lunch soon after the analog turn off.
> 
> Bob Miller
> 
> 
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