[opendtv] A Clue as to number of OTA DTV users

  • From: "Bob Miller" <robmxa@xxxxxxxxx>
  • To: opendtv <opendtv@xxxxxxxxxxxxx>
  • Date: Wed, 13 Dec 2006 12:53:51 -0500

Here is a clue. Broadcast and Engineering talking to In-Stat senior
analyst Mike Paxton says there's a wide gulf between the number of
U.S. TV homes with HDTVs and those actually receiving HD programs via
broadcast, cable, satellite or other means.

http://broadcastengineering.com/hdtv/hd-service-fewer-hdtv/

This is from a top firm and from last week.

Interesting that he has a number for OTA HDTV viewers. He says 19% of
the 9.8 million US households, that actually receive HDTV from any HD
service, receive OTA. That comes to a paltry 1.86 million of 110
million households or 1.69 percent.

And even that number he thinks is bolstered by early adopters who went
with OTA because there was little to no cable or satellite HD. Those
OTA viewers are apt to or have gone to Cable or satellite by now. They may
still have OTA because they have to for local channels but how many
digital OTA viewers rely on OTA?

Maybe .01% IMO.

Anybody have a better number?

7% or less depend on OTA of any kind today IMO.

What will the number be after analog turnoff? .05% maybe?

Free OTA TV/DTV is dead. The vultures are circling. They will set down
for lunch soon after the analog turn off.

Bob Miller


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