Just about 30 years ago, while working at the Grass Valley Group, I bought one of the first 10,000 Macs. I used it to put together the marketing materials for the GVG Model 100, which we launched at the 1984 NAB. At the time, NHK and "Japan Inc." we're demonstrating the 1125/60 HDTV system. Soon thereafter, the NAB told the FCC they needed more spectrum to deliver HDTV to the masses. This led to the Advisory Committee on Advanced Television Services, which in turn begat the ATSC standard in 1995. When the standard was approved it cost well in excess of $1 million to shoot and edit HDTV content. Japan Inc. and many U.S. Video equipment manufacturers believed they were on the cusp of a new Golden Age of TV, with a bright future building expensive HDTV gear. But in 1995 I demonstrated broadcast quality SDTV to the SMPTE Winter Conference in San Francisco. The high quality component video was playing off of the hard disk of a Mac with a non-linear editing system board developed by Media 100. The conference turned into a shouting match between the traditional video equipment manufacturers and the upstart computer industry, which had already transformed the production of high quality audio content. About the same time in 1995, another Silicon Valley upstart changed the world. Version 1.0 of Netscape Navigator was released in December of 1994, and the Web was born. HDTV did not save Japan Inc., or the U.S. video equipment industry. By the turn of the century, non linear editing systems had scaled to handle HDTV - anyone watching what Moore's Law was enabling could have figured this out by the time the ATSC standard was approved in 1995. I for one did, writing about all of this on the pages of broadcast industry publications, and on an Internet enabled forum that became OpenDTV. About a week ago, Apple produced an HDTV video to commemorate the 30th Anniversary of the Mac. It was shot entirely on the iPhone 5s, at locations around the world. You can watch it on Apple's home page, Apple.com. In 1984, the cable industry was beginning to create new channels, and started charging subscribers small monthly fees for these new channels. The era of bundling was underway. 30 years later, the equipment side of the television business has been "fundamentally transformed" by technology. 30 years later the content side of the industry has driven the cost of HDTV home entertainment to $100/month, while it holds the Internet at bay as it seeks to control it as well... Regards Craig ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.