[opendtv] Re: 77% of consumers want a la carte TV, TiVo study finds, but price they're willing to pay drops

  • From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
  • To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
  • Date: Mon, 19 Jun 2017 21:00:29 +0000

https://techcrunch.com/2017/06/14/77-of-consumers-want-a-la-carte-tv-tivo-study-finds-but-price-theyre-willing-to-pay-drops/

Much as Craig loves to pretend that cord-cutting is done by the poor only, this 
article, which refers to the same TiVo study mentioned by the Multichannel News 
article, tells a much more believable story. There are lots of reasons why it's 
ongoing, the majority of which have nothing to do with income. People are 
simply discovering that there are way better ways of watching TV, than the old 
fashioned way. It's hardly surprising.

And EQUALLY unsurprising would be that the trend takes time to fully develop. 
There are luddites out there, after all. People who just take a long time to 
let go of old habits. Momentum. For example, I remember in the early days of 
PCs in every office, say mid to even late 1980s, how some of these folk had 
their PC switched off, sitting out there in a corner of their desk. Seems funny 
to think of that today, doesn't it?

End of thread.

Bert


 
 
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