[opendtv] Re: 7" ATSC TV

  • From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
  • To: <opendtv@xxxxxxxxxxxxx>
  • Date: Thu, 12 Apr 2007 10:32:56 -0400

Al Limberg wrote:

> The Japanese companies are not fans of ATSC DTV receivers
> for a couple of reasons I believe.  First, they have a
> domestic OTA receiver market to serve with little
> competition from out of country. Then, LG and Samsung have
> commanding ATSC patent portfolios, and they can manufacture
> more efficiently. The Japanese try to extract royalties
> from the Korean companies, not to license from them.

Good point, I guess, although if there's money to be made, it seems
they'd go for it.

> The 7" receiver market has never been a large one and while
> you can buy NTSC receivers for less than $50, who gives a
> damn about 7" ATSC receivers?

Anyone who wants a portable receiver after analog goes off the air. Same
as DVB-T. And if broadcasters had been more creative about their use of
multicasts, anyone even before analog cutoff who wants to have access to
the multicasts on a portable receiver. I understand one typical customer
is the guy who needs the TV at ball games. Or at a cookout.

But again, much of that will depend on whether broadcasters transmit
stuff OTA that people want to watch during these occasions. If they
transmit infomercials, the market will dry up. If ball games are only
available over cable or DBS, the market for these small OTA sets will
also dry up.

If an analog 7" TV can go for $50 as of today, then, as of today, the
ATSC equivalent should sell for $90 including royalties. With possibly a
few extra $ for the decimating circuit. It's still a very reasonable
price, and the price will drop gradually, as it has been doing since

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