Media 3-D TV Is Closer Than You Think Penelope Patsuris, 05.05.04, 8:00 AM ET NEW YORK - While we're busy comparison shopping for flat-screen TVs and upgrading to high definition broadcasts, the consumer electronics industry is readying a whole new television proposition to sell us. The new "new thing" is three-dimensional television viewing, sans glasses. And although it sounds more sci-fi than Circuit City (nyse: CC - news - people ), engineers who are working on bringing this technology to the masses say it should arrive within the next ten years. For the most part, the technology already exists, but with the exception of some videogames and scientific and engineering modeling programs, the content does not. With the technology ready long before the content, it's an evolution that's similar to that of HDTV, and it will require equally daunting upgrades to the infrastructure that delivers television signals into homes. Nevertheless, a small New York startup called X3D Technology demonstrated a 3-D 50- inch plasma screen at the Consumer Electronics Show in Las Vegas in January, and it had a roomful of analysts and attendees transfixed. "It was the coolest thing I've ever seen, and I've been in technology for 20 years," says Andrew Shulklapper, an analyst with DisplaySearch, which is not doing or seeking to do business with X3D. X3D is starting out by shopping its screens to retailers looking for displays that are literally eye-catching, with its sights set on 3-D TV down the line. ... http://www.forbes.com/2004/05/05/cx_pp_05053dtv_ii.html ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.