Craig wrote: > Who knew that this blogger would be breaking the news about ESPN direct? In effect, that's what Sling TV is. We already did the numbers. ESPN asks for more than $6/sub/mo from regular MVPDs (as reported in other articles, not a swag proclaimed to be fact by Craig!) The article which addressed this claimed that the total amount of a Sling subscription going to programming would be around $13/sub/mo. So in effect, you're getting ESPN plus 11 more channels that each cost less than $1/sub/mo. > Obviously this guy does not mind paying for programming, as he points out in > the blog. Just as long as he can say he is a cord cutter! When MVPDs say "Jump!" not everyone is happy to ask "How high?", Craig. This guy is the perfect example of what I've been describing to you, Craig. He sees alternatives to the previous take it or leave it formula, and by his estimates, he's paying half as much as before. Bert