[opendtv] Re: 20050509 Mark's Monday Memo

  • From: Mark Aitken <maitken@xxxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Fri, 20 May 2005 09:31:40 -0400

The problem with simply "doing the math" is that most folks don't care 
about "doing the math". Pricepoint versus PERCEIVED quality is more 
important in the consumer market. "Keeping up with the Jone's" is more 
important for the ego centric s. The reasons for upgrading technology 
are driven by in ways that no scientist, no mathematician, no idealist 
will ever fully understand. That is why people still do market research. 
That is why "human polling" (when done correctly) is a more important 
determinant as to what will sell.
People (most) are subjective in ways that EVEN THEY DO NOT UNDERSTAND! 
We are where we are for so many reasons, the only word that comes to 
mind is "fickle"...

FROM WEBSTER:
Main Entry: *fick·le* 
<javascript:popWin('/cgi-bin/audio.pl?fickle01.wav=fickle')>
Pronunciation: 'fi-k&l
Function: /adjective/
Etymology: Middle English /fikel /deceitful, inconstant, from Old 
English /ficol /deceitful; akin to Old English be/fician /to deceive, 
and probably to Old English /fAh /hostile -- more at FOE 
<http://www.webster.com/cgi-bin/dictionary?book=Dictionary&va=foe>
*:* marked by lack of steadfastness, constancy, or stability *:* given 
to erratic changeableness
*synonym* see INCONSTANT 
<http://www.webster.com/cgi-bin/dictionary?book=Dictionary&va=inconstant>
- *fick·le·ness* /noun/
- *fick·ly* <javascript:popWin('/cgi-bin/audio.pl?fickle02.wav=fickly')> 
/'fi-k(&-)lE/ /adverb/

Craig Birkmaier wrote:

> <>Do the math.
>
> Regards
> Craig
>

-- 

Regards,
Mark A. Aitken Director, Advanced Technology

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