[opendtv] Re: 20050209 Wolfsson's Wednesday Words (Mark's Monday Memo)
- From: "Cliff Benham" <cliff.benham@xxxxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 10 Feb 2005 11:06:45 -0500
-----Original Message-----
From: opendtv-bounce@xxxxxxxxxxxxx
[mailto:opendtv-bounce@xxxxxxxxxxxxx]On Behalf Of Mark Schubin
Sent: Wednesday, February 09, 2005 11:53 PM
To: Multiple Addresses Suppressed
Subject: [opendtv] 20050209 Wolfsson's Wednesday Words (Mark's Monday
Memo)
- The magic 85% - Although many people seem to be rushing to find =
ways
for the DTT-programming penetration figure in the Balanced Budget Act of
1997 to be met, today FCC Media Bureau chief Ken Ferree sent a letter
denying KJLA the right to shut down its analog operation early to save
money. Among the reasons for the denial were these fascinating =
sentences:
"You submit documentation from Nielsen research that purports to =
show
that 0.25% of the station's analog viewers receive the station via
over-the-air viewing. While you did not supply the exact number of =
station
viewers, we find that in a market the size of Los Angeles, the loss of
analog over-the-air service to even 0.25% of a station's audience could
result in the disenfranchisement of a significant number of persons."=20
0.25% is a lot less than 15%:
<http://hraunfoss.fcc.gov/edocs_public/attachmatch/DA-05-343A1.pdf>
I did a little research.
Perhaps the KJLA denial is because it is a source of Hispanic =
programimng,
and not so much because of the Neilsen figures.
It should also be noted that according to a note found at=20
http://www.r-vcr.com/~television/DMA.htmin=20
the LA DMA, Los Angeles (DMA #2) has 19=20
commercial and 4 non-commercial TVs for 5,303,490 TVHH.
The LA DMA probably has 600 to 750 Neilsen samples, either meters or =
diaries, so taking 750
as a probable number of samples, each one represents just over 7000 HH.
0.0025 [1/4 of 1%] of the LA TVHH =3D 13259 or about two Neilsen =
samples.
I think it's possible for there to be some inaccuracy in the reporting =
of those samples,=20
and therefore likely that the 0.0025 figure is not correct.
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