[opendtv] Re: 20040719 Mark's Monday Memo

  • From: Kon Wilms <kon@xxxxxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Mon, 19 Jul 2004 21:55:34 -0700

>      - A Motion Picture Association of America (MPAA) Internet piracy 
> study of 3600 Internet users worldwide found that 24% "have downloaded a 
> movie" (58% in Korea).  80% of the respondents had broadband access:
> <http://www.mpaa.org/MPAAPress/>

At first glance this looked interesting. In a fishy way though (the 1st 
grader statistics threw me off). So after some googling and 
searching'o'links, I found these factoids on the web:

- The only '3rd party' statistic quoted in the report is 
musicunited.org, which is (whois) owned by the RIAA.
- The creator of the report, OTX, was founded by iFilm to 'evaluate 
creative advertising for clients'.
- OTX and MPAA previously claimed 1 in 4 or 25% of internet users 
download movies. Now its down 1%.
- The survey fails to mention that its not 24% of INTERNET users, but 
24% of BROADBAND users (read the fine print?).
- The numbers were augmented. Statistical augmentation, isn't that a 
contradiction in terms?
- Respondents were asked if they downloaded video content. To me, 'video 
content' could be trailers, flash movies, home movies...
- People have stopped going to theaters because it costs $22 for two 
people to watch a movie (last time I checked). Not because they are too 
busy ripping the industry off.

... draw your own conclusions.


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