[opendtv] Re: 20040608 Twang's Tuesday Tribune (Mark's Monday Memo)
- From: "John Willkie" <johnwillkie@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 10 Jun 2004 21:13:48 -0700
So, you're in favor of the opposite? Less unique programming, all confined
to a single virtual channel?
Do you think the networks should confine their public interest programming
to a single virtual channel, and only carry presidential addresses when the
(perceived ahead of time) "news value" is more important than (to put it
mildly) "displeasing regular viewers?"
Or are you just wailing?
John Willkie
P.S. My vote is for wailing.
-----Original Message-----
From: opendtv-bounce@xxxxxxxxxxxxx
[mailto:opendtv-bounce@xxxxxxxxxxxxx]On Behalf Of Craig Birkmaier
Sent: Wednesday, June 09, 2004 9:22 AM
To: opendtv@xxxxxxxxxxxxx
Subject: [opendtv] Re: 20040608 Twang's Tuesday Tribune (Mark's Monday
Memo)
At 10:28 AM -0400 6/9/04, Manfredi, Albert E wrote:
>So that makes CBS and ABC interested in multicasting, with ABC already
>testing two SD + one 60p HD stream in a multicast. This is what I had
>expected would evolve, once the networks got serious about using their
>DTT multiplexes instead of just putting up with them to meet a govt
>mandate.
I found one aspect of the CBS announcement interesting. It could be
that multi-casting may be the way to make the politicians feel like
the networks are meeting their public service responsibilities even
as they move the core networks to a pure entertainment play.
CBS suggested that with a multicast, they could continue to run the
regular network fare, while delivering a President's speech on
another sub channel. What a deal!
With multi-casting we can deliver stuff that hardly anyone will
watch, get full credit from the politicians, and keep making money
off the core network...
Regards
Craig
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