[opendtv] 14% of Broadband Homes Don’t Take Pay-TV: Study | Multichannel
- From: Craig Birkmaier <craig@xxxxxxxxxxxxx>
- To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
- Date: Wed, 29 Oct 2014 08:15:05 -0400
http://www.multichannel.com/news/technology/14-broadband-homes-don-t-take-pay-tv-study/385101
14% of Broadband Homes Don’t Take Pay-TV: Study
About 14% of adult broadband subscribers don’t take a traditional pay-TV
service, up from 9% in 2011, The Diffusion Group found in a new report, Pay-TV
Refugees, 2014, which includes a look at what's driving the cord-cutting trend
and the potential appeal of new and emerging direct-to-consumer streaming video
services.
"Today, residential broadband services are used in 75% of US households,
meaning 13 million broadband households are currently doing without a
traditional pay-TV service," Michael Greeson, TDG president and author of the
new report, said in a statement.
While this is an obvious concern for incumbent pay-TV providers, the trend
provides “an excellent opportunity for new video purveyors, whether pure-play
online ventures like Netflix or the growing list of television networks going
direct-to-consumer,” he said.
TDG, like others that analyze the telecom market, predicts that the number of
home broadband subscriptions will surpass the number of home pay-TV
subscriptions for the first time in the coming months. In fact, Leichtman
Research Group found that it’s already the case when factoring in the
subscriber bases of the top U.S. cable operators and telcos.
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