[opendtv] Re: 050615 Wolfsson's Wednesday Words (Mark's Monday Memo)
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Mon, 20 Jun 2005 09:31:17 -0400
At 6:22 PM -0400 6/19/05, Manfredi, Albert E wrote:
>I'm not interested here in placing blame. I'm simply
>explaining why it is that people still go out and
>buy obsolescent TV sets. They're cheap, easily
>available, and consumers don't know better.
You are wrong about this. They DO know about DTV and they don't care.
What's more, it does not matter, as what they are buying will not be
obsolete. These sets work fine now, and at least through 2009 for OTA
signals. Analog cable may be around for many years after that. And
they are properly told that if NTSC goes away they will be able to
buy a STB to receive DTV.
Consumers think of these cheap NTSC receivers as the commodities they
have become.
> > Could it be that consumers now expect to hook
>> boxes up to their TV to enjoy different forms of
>> content?
>
>And they will continue to want do that, but not
>necessarily for every function in every TV set.
People generally do not use every function in every TV set today.
>As
>we already know, portable TVs and any type of
>recording device will clearly need the built in
>receiver to be viable products. And just because
>consumers might not mind attaching a DVD player or
>game box to a TV does not mean that they want even
>a separate tuner box. You yourself have used that
>argument when explaining the marketing appeal of
>retention of NTSC in cable systems. How come you
>forget your own arguments? People don't want a
>bunch of boxes connected to TVs.
Portable TVs?
What's that?
;-)
I don't want to PAY FOR a cable STB, because the built-in tuner
provides access to everything I am paying the cable system for today.
I could care less about having a STB if it provides something I want,
like a PVR.
>
>> Could it be that they are satisfied with the
>> quality of TV pictures that they have been
>> enjoying for the past couple of decades?
>
>Completely irrelvant once NTSC is off. The tuner
>mandate HAS NOTHING TO DO with picture quality. It
>is justified as a means of getting back the analog
>spectrum and to net less spectrum assigned to TV.
Rubbish. This entire transition was predicated upon the misplaced
notion that broadcasters would not be competitive in the future
without HDTV. Just another part of the whole DTV Trojan horse scam...
When NTSC is turned off, we may wind up with lower quality pictures.
There are no guarantees. Just look at the crappy quality of most DBS
channels.
Did you see the story about the BBC tech demos I posted today. For
sets up to 27", viewers found that SD was completely adequate. Only
for BIG screens did they find HDTV to be desirable.
>
>> So the right approach would be to turn off NTSC,
>> like the Germans did to provide an incentive for
>> people to buy DTV receivers...
>
>Uhhh, I thought the govts in both cases wanted to
>reduce spectrum assigned to TV. So yes, that is the
>right approach.
In Germany they are not trying to reduce the spectrum assigned to TV.
They are improving the service in the limited spectrum that is
available for TV.
Regards
Craig
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