*Background*
United Cities and Local Governments Asia Pacific (UCLG ASPAC) is the
largest regional section of UCLG, an amalgamation of International Union of
Local Authorities (IULA), United Towns Organization (UTO), and World
Association of the Major Metropolises (METROPOLIS). UCLG was established on
1 January 2004 and is headquartered in Barcelona, Spain. Following this
unification, UCLG ASPAC was established in Taipei on 14 April 2004, as the
new entity of IULA ASPAC.
UCLG ASPAC is the key knowledge management hub on local government issues
in the Asia Pacific region. It promotes democratic local government, support
s cooperation between cities, local governments and their associations, and
facilitates programmes, network and partnerships to develop the capacity of
local governments and the associations. Moreover, UCLG ASPAC represents
local governments politically within the international community, and with
the United Nations and its agencies. It also promotes inclusive societies
which safeguard equality, social and economic justice, and sustainable
community development. UCLG ASPAC is engaged in all relevant thematic
fields for nurturing sustainable development comprising local economic
development, climate change, disaster resiliency, culture, strategic
planning, decentralization, municipal finance, gender equality, women
leadership and empowerment, and good governance.
LOCALISE SDGs Project, financially supported by the European Union and
implemented by UCLG ASPAC in cooperation with APEKSI, aims to empower Local
Authorities (LAs) and Associations of Local Authorities (ALAs) in Indonesia
for enhanced governance and more effective development policies and to
promote inclusive and sustainable local development through SDGs
attainment. LOCALISE SDGs target 30 LAs (16 provinces and 14
municipalities) and 5 ALAs[1] <#_ftn1> (APEKSI, APKASI, APPSI, ADEKSI, and
ADKASI). Further information on LOCALISE SDGs target LAs is available at
https://localisesdgs-indonesia.org/. The coronavirus disease ;(COVID-19)
pandemic has shifted the focus of target LAs to respond to, recover and
prevent against the pandemic. From July to December 2020, LOCALISE SDGs
will focus its activities to increase awareness of the 30 LAs and 5 ALAs on
financing SDGs under a New Normal: challenges and response to COVID-19
pandemic and strengthen their capacity in handling COVID-19 and its impacts
and “building back better”.
The tourism sector in Indonesia has experienced a significant decline in
the number of tourist arrivals due to the pandemic, both from restrictions
on the number of visits and from economic factors. To address the impact,
the tourism industry players have tried to introduce the concept of virtual
tourism, that helps tourists getting to know more about the tourist
attractions to be visited. This innovation, in addition to being proven to
be able to promote tourism destinations and their typical MSMEs in the
region can also avoid the risk of spreading COVID-19.
The innovations introduced requires adaptive behaviour to new habits that
apply health protocols. This also means that tourism stakeholders at the
local level, including tour guides and MSMEs, need to improve their skills
and competence to take advantage of the technology used and applied it to
safely and effectively promote, market, and gain revenue as part of the
mitigation and adaptation measures against the pandemic.
*Objectives *
1. Assist the target LAs Tourism Agency to plan and to enforce health
protocols when reopening the destination while being able to gain revenue
from the visitors
2. Assist the target LAs to support local businesses in the tourism and
creative economy sector so that they can adapt the New Habit that applied
health protocols and so that they will be ready to resume their businesses
once the conditions improve.
3. Assist the selected LAs in developing branding and marketing material
so that the prioritised tourism destinations are promoted and exposed
online.
The selected target LAs is expected to utilise the technical assistance
outputs provided by the consultants. The ongoing effort of recovery in the
tourism sector will also contribute to accelerating the SDGs attainment.
*Scope of Work/Key Duties*
The consultants will provide technical assistance to 5 (Five) selected
target LAs in developing branding and marketing material so that the
prioritised tourism destinations are promoted and exposed online. The
selected LAs are East Kalimantan Province, South Sulawesi Province, Padang
City, Sawahlunto City, and Gorontalo City.
The target LAs were selected based on their expressed needs and interests,
with commitment from the Tourism Agency and Cooperatives and SMEs Agency to
be fully engaged in the technical assistance process and to apply the
technical support provided. The selected consultants will deliver a range
of capacity building services based on the consultant core competencies and
services and based on the needs of the selected target LAs of LOCALISE
SDGs, which contribute to the recovery of the tourism sector at the local
level that is impacted by the pandemic.
The Consultant will work based on outputs that are agreed between LOCALISE
SDGs & the selected LAs, with ongoing assistance. The Consultant can work
remotely with the LOCALISE SDGs team, with briefings and regular check-in
to be carried out online.
*Qualifications:*
The consultants are required to:
v Demonstrate experience and core competencies in delivering quality
branding, promotion, and marketing material for tourism destinations.
v Have a proven track record of providing capacity building events on
branding and tourism to various stakeholders.
v Have good experience in working with local governments on branding and
marketing for tourism.
v Have good knowledge and understanding of the health protocols that
should be applied by various stakeholder groups at the local level.
v Have good knowledge and understanding of the local context, strengths,
weaknesses, challenges, and opportunities faced by local governments and
stakeholders to recover and to resume public services and businesses on
tourism and creative economy during and after the pandemic.
v Computer and IT skills:
- Intermediate to advanced MS office skills in all basic Microsoft
Word programs and publication software.
- Highly familiar in using and operating online video conferences
and gadgets including delivering their services online effectively.
*Deliverables*
1. The agreed concept for the service delivery and workplan for the
selected LAs.
2. An interim narrative report describing the progress and results of
the capacity building provided, include the draft of branding and marketing
material outputs
3. A final narrative report, describing the progress of the assistance
and follow-ups, handover plan, and guidance/manual to ensure the use and
operation of the outputs after technical assistance.
*How to apply*
Please send your CV/company portfolio outlining your core competencies and
services that will be beneficial for the target LAs. Please provide us with
a concept proposal presentation demonstrating a good understanding of the
local context and needs of the selected LAs, along with your the best price
for the services before the deadlines. Each consultant can choose to
deliver services to one or more selected LAs by clearly indicating their
chosen location in the cover letter.
Please send your offer to recruitment@xxxxxxxxxxxxxx, copied to
project_manager1@xxxxxxxxxxxxxx by 4 November 2020 at 13.00 WIB, with *Subject:
TA on Tourism Promotion_(chosen location)_(your name/organization).*
Only selected ones will be contacted.
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[1] <#_ftnref1> In Indonesia, UCLG ASPAC has 5 (five) ALAs as its members,
namely: (i) Association of Indonesian Municipalities (APEKSI); (ii)
Association of Indonesian District Governments (APKASI); (iii) Association
of Indonesian Provincial Governments (APPSI); (iv) Association of
Indonesian Municipal Councils (ADEKSI); and (v) Association of Indonesian
Regency Legislative Councils (ADKASI).
