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Organization
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INDONESIA BUSINESS COALITION FOR WOMEN EMPOWERMENT (IBCWE)
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Job Title
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Public Relation Officer
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Supervisor
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Deputy Executive Director (DED)
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Working Location
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Jakarta
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Working Scope
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National
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Background
One of theSustainable Development Goals is sustainable development, and the
privatesector has a critical role in this The private sector plays a critical
role inthe realisation of gender equality in the Sustainable Development Goals
especiallythrough goals five (genderequality) and eight (decent workand
economic growth). Corporate sustainability – defined as ‘the delivery of
long-term value in economic,social and environmental terms’ – is the most
important contribution thatbusiness can provide to sustainable development.
Leadingbusinesses have significant power to effect change and influence
societytowards gender equality. The workplace benefits of gender equality
include:increased staff motivation; better talent management; higher
productivity andperformance; and improved reputation. Studies show that
companies with moreequal representation of female and male board members
outperform those withfewer women board members on return on invested capital by
26%. Yet, only 9% ofdirectors on global corporate boards are women, and only 4%
of Fortune 500companies have a female CEO.
Business,along with other actors, has a key role to play in advancing gender
equalityacross the workplace, marketplace and community.
Why Indonesia?
Indonesia is a memberof the G-20 major economies and has the largest economy in
Southeast Asia.Approximately 52% of the population lives in rural areas.
Although challengesremain in terms of efficiency and outreach, over the years,
Indonesia hasimproved some key areas related to gender inequality, such as
health andeducation, opportunities, voice and agency, and stipulating the
necessarylegislation for gender mainstreaming.
According to WorldBank’ data, female labour force participation in the formal
market was 49% in2015, while male participation reached 83%. Although Indonesia
has achievedgood economic growth (averaged 5.35% from 2000 until 2016), to
maintain thisgrowth and support citizens to enjoy access to health care,
education andemployment opportunities, leading economically empowered lives,
Indonesia mustincrease workforce participation.
Aboutour organization
In2016, eight prominent companies in Indonesia formed the Indonesia Business
Coalition for Women Empowerment(IBCWE) was established withthe support of the
Australian Government, through the Investing in Womenprogram
(https://www.investinginwomen.asia), a multi-country initiative within four
countries,Myanmar, Indonesia, Philippines and Vietnam.
IBCWE is a not-for-profit organisation aimingto bring together leading private
sector companies across Indonesia to committo and advance Workplace Gender
Equality (WGE) within their organisations andacross the community. The founding
members are: (1) Sintesa Group; (2) PT Gajah Tunggal, Tbk;(3) PT Bank Tabungan
Pensiun Nasional -BTPN; (4) PT Pan Brothers, Tbk; (5) PT Accenture; (6) PT
Adis DimensionSportswear; (7) PT Mitra Adi Perkasa, Tbk; (8) PT Unilever, Tbk.
IBCWE provides customisedadvice and support to companies seeking to improve WGE
and benefit from thepositive impacts to their businesses. The Business
Coalition is a voice forgender equality in the workplace, leading the way in
their own businesses andacting as important advocates for women’s economic
empowerment.
Pleasevisit our website for more detail: www.ibcwe.id
About the position
ThePublic Relations (PR) Officer willbe responsible for building personal
relationships and using all forms of mediaand communication increase
thestrength of IBCWE’s partnerships, build the positive reputation of
theorganisation and ensure effective communication with stakeholders, mediaand
the public.
IBCWEis a business coalition of Indonesia’s top companies working to promote
genderequality in the workplace and contribute to women economic empowerment.
The PROfficer will be an integral member of the IBCWE team and will work to
helpIBCWE achieve these goals.
Thiswill include developing strong relationships with IBCWE members and
providingPR support that adds value to their businesses and elevates women’s
empowermentissues. It will also include developing relationships with
employerassociations and public interest groups, the media and other key
stakeholders,writing media releases and responding to media inquiries and
advising oncommunicating with the public on issues of workplace gender equality
andwomen’s empowerment.
JOB ILLUSTRATION
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1. Implement public relations and campaign strategies to support business
coalition priorities and the organisation’s business plan.
2. Develop and implement a media action plan to establish and maintain
relationships with media at national level, in order to promote the work of the
coalition.
3. Work closely with the program department and partners; translate
technical information into targeted communication messages and work closely
with member company’s communications teams to target distribution of these
messages.
4. Respond to requests for information releases or press conference from
the media by designating a spokesperson or source of information.
5. Establish and maintain relationships with members, community, employee,
and public interest groups.
6. Writing press releases and other media communications to promote the
work of the organization.
7. Assist member’s representatives in effective communication with the
public and their employees.
8. Build strategies that influence public opinion about women’s workplace
equality and promotes IBCWE products, ideas, and services.
9. Write and edit organizational publications, including employee
newsletters or reports, for internal and external audiences.
10. Confer with managers to identify trends and group interests and providing
advice on business decisions.
11. Work closely with the Communications Officer to ensure high quality,
regular content for IBCWE’s website and social media.
12. Any other assignment that related to Public Relations assignments, with
prior discussion with the staff.
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JOB QUALIFICATION
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Requirements
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To be successful in this role, it would be advantageous to have a deep
understanding of gender equality and marketing. You will also need excellent
written and verbal communication skills. Previous experience in handling a
press conference is also an advantage.
§ At least Bachelor degree majoring in communication, journalism, PR,
marketing or related field.
§ Minimum 5 years experience in communication, campaign and marketing
§ Experience handling a press conference.
§ Excellent written and verbal communication skills.
§ Ability to pitch to media.
§ An ability to work on big strategy plans as well as day-to-day tasks.
§ Ability to think both creatively and strategically.
§ Ability to run PR campaigns that deliver measurable results and meet
objectives.
§ Deadline-oriented, inquisitive, with great follow-up and reporting skills.
§ Creativity in securing coverage and buzz with traditional outlets.
§ Understanding of social media and experience working with bloggers.
§ Project and budget management skills.
§ Responds well under pressure with strict time limit.
§ Good command in Bahasa Indonesia and English
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Termsof offer
IBCWE is an equalopportunity employer and offers a collegial and
gender-sensitive workingenvironment. This is a NATIONAL POSITION and will be
for an initial period of 1 (one) year, renewable with subject to assessment of
performance, continuedrelevance of the position and availability of resources.
Howto apply
Applications for theposition must include:
A cover letterillustrating your suitability for the position against the listed
requirementsand salary expectations
Detailcurriculum vitae, including names and addresses of three referees,
includingtelephone, fax numbers and email addresses.
Allcorrespondence should be addressed to IndonesiaBusiness Coalition for Women
Empowerment via email: ibcwe.recruitment@xxxxxxxxx andshould indicate
“Application for IBCWE PublicRelation Officer” on the application letter and
email subject.
Applicationswill be considered until April 15, 2020 or until a suitable
candidate is identifiedand selected. Please note that onlyshort-listed
applicants meeting the above requirements will be contacted.
Regards,
Rajis
