Background
The Raoul Wallenberg Institute of Human Rights and Humanitarian Law is an
independent academic institution, founded in 1984 and affiliated with Lund
University in Sweden. The Institute contributes to a wider understanding of
and respect for human rights and international humanitarian law. The vision
of the Institute is just and inclusive societies with effective realisation
of human rights for all. In light of this, the Institute contributes to
strengthening structures, systems and mechanisms for the promotion and
protection of human rights at all levels in society. RWI has since 1990
been implementing a wide range of human rights capacity development
programmes for institutions in developing countries, mainly with the
support of Swedish Development Cooperation (Sida). These programmes and
projects have primarily targeted state agencies in the field of
administration of justice, academic institutions and National Human Rights
Institutions (NHRIs). RWI’s global thematic focus areas are economic
globalisation, inclusive societies, people on the move and fair and
efficient justice. For more info, please visit: (www.rwi.lu.se).
RWI has supported actors in the field of human rights in Asia since the
mid-1990s through both bilateral and regional programmes. RWI’s regional
cooperation in Asia focused for a long time on strengthening institutional
capacities of academic institutions to carry out human rights education and
research, and of NHRIs to fulfil their protection and promotion mandates.
In recent years, RWI has increasingly focused cooperation in Asia on the
field of human rights and the environment, linked to the sustainable
development goals.
RWI launched a new regional programme for the Asia Pacific in 2017,
entitled *“RWI Regional Asia Programme on Human Rights and Sustainable
Development 2017-2021” *(RAPP) funded by Sida. The programme started with a
pilot phase during 2017, aimed to validate and consolidate strategies and
partnerships for the implementation phase 2018-2021. The overall programme
objective is to *contribute to a just, inclusive and sustainable
development in the
region through mutually reinforcing protection of human rights, gender
equality and the environment*.
The 2020 programming focuses on thematically underpinning activities and
promotion and dissemination of interlinkages on human rights, gender
equality and the environment, which include
1) Increased capacities among targeted academic institutions in the Asia
Pacific region to mainstream human rights and gender-based approaches to
displacement in the context of disasters and climate change
2) Improved local stakeholders’ capacities for effective realization and
fulfilment of environment-related human rights, gender equality, and SDGs.
3) Relevant coalitions, networks and collaborations have their knowledge
bases strengthened and expanded on human rights, gender equality, and
environment.
4)Increased public awareness and discourse of the interlinkages between
human rights, gender equality and environment.
Brief Purpose and Description of the Activity
RWI’s Jakarta office is seeking the services of communication agency to
develop and deliver a communication campaign to support RWI’s RAPP. The
purpose of this campaign is to raise public awareness and add to discourse
on the interlinkages between human rights, gender equality and the
environment.
RWI is equipped with a range of communication materials and channels such
as: a series of publications, promotional videos, social media channels and
a website. The communication agency is expected to deliver a communication
campaign for RWI that utilises and capitalise on its established tools, but
also adds to them.
Promoting and advertising RWI’s RAPP content and materials through digital
platforms and mainstream media are considered leading options for
channelling content and delivering the campaign, however, this is open to
suggestions and guidance from the communications agency.
For more details about this assignment please download the ToR (file is
attached).
Best,
RWI Jakarta
Attachment:
RWI RAPP Communication Campaign TOR.pdf
Description: Adobe PDF document
