MISC> [WWWEDU] New CPB Report Shows Surge in Internet Use Among Underserved Children (fwd)

  • From: Gleason Sackmann <gleason@xxxxxxxxxxxxxxx>
  • To: NetHappenings <nethappenings@xxxxxxxxxxxxx>
  • Date: Wed, 19 Mar 2003 08:10:14 -0600

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From: "Andy Carvin" <acarvin@xxxxxxxxxx>
To: WWWEDU (E-mail) <wwwedu@xxxxxxxxxxxxxxx>
Sent: Wed, 19 Mar 2003 09:06:23 -0500
Subject: [WWWEDU] New CPB Report Shows Surge in Internet Use Among Underserved 
Chil dren (fwd)
 
fyi... -ac

NEWS CONTACT:
Jodie Pozo-Olano
(804) 647-0730 or jpocomm@xxxxxxx

New Report from CPB Shows Surge in Internet Use Among Underserved Children

Study Finds Parents an Important Influence on Children's Internet Use

http://www.cpb.org/ed/resources/connected

 WASHINGTON, D.C. - Almost two-thirds of American children between the ages
of 2 and 17 logged onto the Internet during 2002, and the biggest gain - a
205 percent increase - occurred among African-American children, according
to Connected to the Future, a new report from the Corporation for Public
Broadcasting (CPB).  

However, the report also shows that these increases have not erased the
historical disparities between under-served and more advantaged children
regarding Internet access.  For example, 66 percent of children from
high-income families use the Internet at home, compared to 49 percent of
children from middle-income households, and only 29 percent of children from
low-income homes.

"This study shows that the Internet is fast becoming an ubiquitous tool for
a growing number of American families,"  said Robert T. Coonrod, CPB
president and CEO. "Kids are using it in unprecedented numbers, and parents
believe it is valuable to their children's learning."

The report is based on data obtained from four interrelated phone and online
surveys, developed by technology market research firm Grunwald Associates
and conducted mid-2002, with thousands of children ages 6 to 17 and parents
of children ages 2 to 17. It was underwritten with support from the
BellSouth Corporation, Educational Testing Service, and Kodak.

According to the study, parents play an important role in their children's
use of the Internet, with a majority of parents of children ages 2 to 17 and
children ages 6 to 17 agreeing that parents have knowledge of and influence
over children's online activities. To a striking extent (86 percent),
parents' perception of their role is as a guide to good Internet content
rather than as a watchdog over their children's use.  

The report shows that an overwhelming majority of parents (83 percent) are
satisfied with their children's online use, with 81 percent claiming that it
is valuable to their children's learning. Children ages 6 to 17 who use the
Internet at home cite learning-related activities among their top five
everyday uses of the Internet.

Said Mary Boehm, president of BellSouth Foundation: "Technology has the
power to transform children's lives and make learning more active, more
relevant and more powerful. This report is an important indicator of the
value technology plays in the learning experience. We should all be
committed to helping children fully harness the power of technology for
interactive learning and communicating."
 
The comprehensive study looks at children's Internet use from home, school,
and other locations such as libraries. Its findings on children's Internet
access from any location include:

* Low-income children's access underwent a 96 percent growth increase, from
28 percent in 2000 to 55 percent in 2002
* 58 percent of African-American children now use the Internet from some
location, compared to 19 percent in 2000
* 50 percent of Hispanic children now use the Internet from some location.

However, when the report looks at Internet use at home and school, it
reveals disparities in access among children ages 2 to 17:
 
* 49 percent of Caucasian children use the Internet at home, compared to
only 29 percent of African-American children, and 33 percent of Hispanic
children
* Despite strong growth in school access from 2000 to 2002 for low-income
(20 to 32 percent) and African-American (12 to 31 percent) children, their
current school use still significantly lags behind high-income (47 percent)
and Caucasian (38 percent) children.

The report also examines broadband access in the home. It shows that 37
percent of families who use the Internet at home have broadband access.
These families have an average annual income of $72,000, and the report
cautions that a new "digital divide" could develop between households with
broadband access and those without.  
 
"The results of this study are encouraging and worrisome," said Kurt
Landgraf, president and CEO of Educational Testing Service. "It's
encouraging because educational activities are among the top Internet uses
for children. It's worrisome because it shows that the digital divide
between the 'haves' and the 'have-nots' has not yet closed, a trend that
threatens our future success in a world where access to technology is key."


The study also found that digital media use among children ages 6 to 17 is
now approaching parity with television viewing. According to the report,
children spend 3.1 hours a day watching television and 2.9 hours a day using
digital media such as the Internet, the computer for non-Internet
activities, and video games. Teenagers actually spend more time each day
with digital media (3.5 hours) than watching television (3.1 hours).  

"It is clear from this landmark study that the Internet and digital media
are ever-more important in children's lives," said Brian Marks, Vice
President and General Manager of Consumer Digital Services for Kodak. "We
need to ensure the widest access to resources such as imaging and other
services for kids and parents."

A PDF version of the Connected to the Future report is available at
http://www.cpb.org/ed/resources/connected

####
About CPB
CPB, a private, nonprofit corporation created by Congress in 1967, develops
educational public radio, television and online services for the American
people. The Corporation is the industry's largest single source of funds for
national public television and radio program development and production.
CPB, a grant making organization, also funds more than 1,000 public radio
and television stations. For more information, visit www.cpb.org.

About BellSouth
BellSouth has a rich tradition of providing secure and reliable
communications solutions for business and residential customers.  In
addition to delivering award-winning customer service, BellSouth strives to
deliver excellent community service to citizens in the Southeast.  One of
the primary ways that BellSouth interacts with the communities it serves is
through education initiatives.

BellSouth Corporation established the BellSouth Foundation in 1986, with one
purpose in mind - to improve the quality of education in the Southeast.
Since its creation, the Foundation has funded over 587 grants and operated
numerous special initiatives, with a total investment of more than $49
million.  For more information about the BellSouth Foundation, please visit
www.bellsouth.com/foundation.

About ETS
With estimated consolidated revenues of $700 million for FY2002, Educational
Testing Service (ETS) is the world's largest private educational testing and
measurement  organization and a leader in education research. The company is
dedicated to serving the needs of individuals, educational institutions, and
government bodies in nearly 200 countries. ETS develops and administers more
than 12 million tests worldwide.

ETS also has two subsidiaries: CapStar, a leading provider of knowledge and
learning transfer solutions - communication, training, assessments, service
and delivery - for employers, associations, academic institutions, and
government agencies; and, ETS International BV (Europe)
www.ets.org/etseurope/index.html. Headquartered in Utrecht, The Netherlands,
ETS's newest subsidiary now makes the world-class products, services, and
resources of ETS more readily accessible to the European education and
training community.

About Kodak
Kodak is the leader in helping people take, share, enhance, preserve, print
and enjoy pictures - for memories, for information, for entertainment. The
company is a major participant in infoimaging, a $385 billion industry
composed of devices (digital cameras, printer docks and PDAs),
infrastructure (online networks and delivery systems for images) and
services & media (EasyShare software, film and paper enabling people to
access, analyze and print images). Kodak harnesses its technology, market
reach and a host of industry partnerships to provide innovative products and
services for customers who need the information-rich content that images
contain. The company, with sales in 2002 of $12.8 billion, is organized into
four major businesses: Photography, providing consumers, professionals and
cinematographers with digital and traditional products and services;
Commercial Imaging, offering image capture, output and storage products and
services to businesses and government; Components, delivering flat-panel
displays, optics and sensors to original equipment manufacturers; and
Health, supplying the healthcare industry with traditional and digital image
capture and output products and services. Kodak and EasyShare are trademarks
of Eastman Kodak Company.

###
        

***********************************
Andy Carvin  
Senior Associate        
Benton Foundation

acarvin@xxxxxxxxxx    
http://www.benton.org
http://www.digitalopportunity.org
http://www.digitaldividenetwork.org
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