. . TOURISM AND TRAVEL: ADJECTIVAL TOURISM AND NICHE TOURISM: HERITAGE TOURISM : UNITED STATES: STATES: GEORGIA: Heritage Tourism Handbook: A How-to-Guide for Georgia . . Heritage Tourism Handbook: A How-to-Guide for Georgia Historic Preservation Division Georgia Department of Natural Resources 254 Washington Street, Ground Level Atlanta, Georgia 30334 http://www.gashpo.org . . Tourism Division Georgia Department of Economic Development 75 Fifth Street, NW, Suite 1200 Atlanta, Georgia 30308 http://www.ExploreGeorgia.org . . TABLE OF CONTENTS . 2 Introduction 4 What is Heritage Tourism? 6 Who is the Heritage Tourism Traveler? 8 Benefits of Heritage Tourism 12 Trends, Facts, and Figures 16 Developing Your Heritage Tourism Plan 17 Find the Right Fit Define Your Purpose 20 Tell Your Own Story Focus on Authenticity and Quality 25 Preserve and Protect Your Resources Foster a Preservation Ethic 28 Make Tourism Sites Come Alive Tell a Story 31 Collaborate with Partners Form Alliances 41 Implementing Your Heritage Tourism Program 48 Evaluating Your Heritage Tourism Program 52 Conclusion 54 Case Studies . . INTRODUCTION . Tourism, the worlds largest industry, is essential to a communitys economic vitality, sustainability, and profitability. In Georgia, tourism is the states second largest industry and heritage tourism is its fastest-growing segment. Georgia is among the top 10 states in the country in heritage tourism visitation. More travelers than ever are walking the historic streets of Savannah . . . visiting the remnants of Native American culture . . . exploring antebellum plantations . . . learning about the Civil Rights Movement . . . and discovering agricultural history around the state. . The historic and cultural resources associated with people, events, or aspects of a communitys past give that community its sense of identity and help tell its story. These resources are the most tangible reflections of a communitys heritage. History can and should be used as a selling point for a community. The recognition of an areas historic resources can bring about neighborhood revitalization, increased and sustainable tourism, economic development through private investment, and citizenship building. When communities travel-related entities partner with public or private organizations, the historic, cultural, and natural resources are more effectively promoted to meet the heritage travelers desire for an integrated and enriching experience. . This publication was produced by the Historic Preservation Division of the Georgia Department of Natural Resources and the Tourism Division of the Georgia Department of Economic Development to assist communities in leveraging their historic assets to realize economic and cultural goals such as: Attracting new investment Creating new jobs Revitalizing downtowns and neighborhoods Building community pride and a sense of place Educating children about their heritage Nominating properties to the National Register of Historic Places Surveying a communitys historic resources . The Historic Preservation Division promotes preservation and use of historic places and assists communities and citizens with identifying historic properties. The Tourism Division facilitates local and regional collaborations that increase tourism and strengthen values fundamental to community vitality through: Developing tourism products Instituting grant programs Providing marketing and advertising opportunities Furnishing information on tourism facts, figures, and demographics . . The complete article may be read at the URL above. . . 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