. . TELEVISION: NEWS : MEDIA BIAS AND SLANTED COVERAGE: In Light of Media Matters' Attack, Fox News Must Clean Up its Act and Become More Fair and Balanced . . In Light of Media Matters' Attack, Fox News Must Clean Up its Act and Become More Fair and Balanced Lawrence Sampson Media and Tech Media Policy MIC http://www.policymic.com/articles/4242/in-light-of-media-matters- attack-fox-news-must-clean-up-its-act-and-become-more-fair-and-balanced . A shorter URL for the above link: . http://tinyurl.com/7hcjn2c . .After President Obamas election, Fox took the Tea Party under their wing and helped to organize many of their events while reporting them as actual news. In continuing to tap into right-wing fear and anger, Fox may have overplayed their hand by long jumping across the line of journalistic integrity. Reporting at the channel took on the nature of pure propaganda, surpassing mere bias. Anchors were reportedly advised on how to present material, and some subsequently quit. Plans for an undercover investigation show fell through as the investigators themselves claimed they were coached in how to present evidence and balked at the concept.
.Unfortunately for Fox, obvious gaps began to appear between fact and spin, as a number of studies showed Fox viewers to be the least informed of all television viewers. Numerous programs on International Policy Attitudes (PIPA) studies have shown Fox viewers to be the least informed, and most likely to believe non-existent facts, often called the Fox News Effect.
.Fox attempted to quell criticism by publicizing a programming plan with time blocks devoted to opinion and other slots devoted to news. The problem quickly became apparent when the rhetoric on the opinion shows proved to be identical to the news shows. President Obama has limited his appearance on the channel, and noted during a Fox interview in 2009, Youd be hard pressed to find a single positive story on me in a 24-hour period.
.In 2004, a progressive media watchdog group called Media Matters, was founded to point out the fallacies, misquotes, and outright lies of politicians and reporters on both sides of the aisle. As Foxs ventures went further and further across the lines of truth, Media Matters began to focus almost exclusively on the channel and its anchors. By early 2011, the organization launched an all out war against Fox. The efforts include investigating on-air personalities as well as executives, exposing inaccuracies in reporting, pressuring advertisers to abandon the network, helping others to file lawsuits against Fox, and hiring writers to produce a book on the channels purported intentional misleading of viewers (due out in 2012).
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