[net-gold] INTERNET: SEARCH: TOOLS: GOOGLE : BUSINESS: CORPORATIONS: NAMED CORPORATIONS: GOOGLE: With Semantic Search, Google Eyes Competitors
- From: "David P. Dillard" <jwne@xxxxxxxxxx>
- To: Net-Gold -- Educator Gold <Educator-Gold@xxxxxxxxxxxxxxx>, Educator Gold <Educator-Gold@xxxxxxxxxxxxxxxx>, net-gold@xxxxxxxxxxxxx, Net-Gold <Net-Gold@xxxxxxxxxxxxxxx>, NetGold <netgold@xxxxxxxxxxxxxxx>, Net-Gold <net-gold@xxxxxxxxxxxxxxxx>, K-12ADMINLIFE <K12ADMIN@xxxxxxxxxxxxxxxxxxx>, K12AdminLIFE <K12AdminLIFE@xxxxxxxxxxxxxxx>, MediaMentor <mediamentor@xxxxxxxxxxxxxxx>, NetGold <netgold@xxxxxxxxxxxxxxxx>, Net-Platinum <net-platinum@xxxxxxxxxxxxxxx>, Sean Grigsby <myarchives1@xxxxxxxxxxxxxxx>, Net-Gold <NetGold_general@xxxxxxxxxxxxxxxxx>, Temple Gold Discussion Group <TEMPLE-GOLD@xxxxxxxxxxxxxxxxxxx>, Temple University Net-Gold Archive <net-gold@xxxxxxxxxxxxxxxxxxx>, Health Lists -- Health Diet Fitness Recreation Sports Tourism <healthrecsport@xxxxxxxxxxxxxxxx>, Health Diet Fitness Recreation Sports <healthrecsport@xxxxxxxxxxxxxxx>, HEALTH-RECREATION-SPORTS-TOURISM@xxxxxxxxxxxxxxxxxxx
- Date: Thu, 15 Mar 2012 08:23:02 -0400 (EDT)
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INTERNET: SEARCH: TOOLS: GOOGLE :
BUSINESS: CORPORATIONS: NAMED CORPORATIONS: GOOGLE:
With Semantic Search, Google Eyes Competitors
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With Semantic Search, Google Eyes Competitors
By AMIR EFRATI
The Wall Street Journal
http://online.wsj.com/article/
SB10001424052702303863404577281822057679682.html
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A shorter URL for the above link:
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http://tinyurl.com/6w3xgj6
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Semantic search refers to the process of understanding the actual meaning
of words that people type into a Web-search box. That would enable the
search engine to differentiate between the car brand "Jaguar" and the
animal "jaguar" on a Web page that it may want to provide a link to in
search results.
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To power semantic search, Google GOOG -0.29%has amassed a giant
encyclopedia of knowledge about "entities," such as people, places and
things.
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Google's semantic-search effort could help it compete with Apple, which
has jumped into voice-activated search with Siri. The software, loaded on
Apple's iPhone 4S, takes verbal commands and questions and responds with
answers using computer-generated speech, finding the answers with search
engines like Google and Wolfram Alpha, which uses semantic technology.
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In an interview, Google search executive Amit Singhal implied the
semantic-search effort will help Google compete with Siri. "When we can
deliver small nuggets of information, that system is far more suited to
mobile phones and searching with voice," he said.
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snip
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Google also is hoping its overhaul will help it stay ahead of Microsoft's
Bing search engine.
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The complete article may be read at the URL above.
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Sincerely,
David Dillard
Temple University
(215) 204 - 4584
jwne@xxxxxxxxxx
http://workface.com/e/daviddillard
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Bushell, R. & Sheldon, P. (eds),
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