Yes how cool. I’m so happy for him.
On Jun 13, 2018, at 1:02 PM, Vickie <happytraveler1972@xxxxxxxxx> wrote:
I saw this on Facebook and thought you all would be interested. I like the
Subaru commercials as they are described. Wondering if George has been used in
other commercials, since more than one of them have blind people in them. Very
cool! Do they make self-driving cars? OK I just watched the video and this
version is not described, but I have seen it before on TV and never knew it was
my old pal George. So it’s possible the first commercial I saw also had eorge
in it. Wow! What a star! Here’s the article. I’ll try to put the link to a
video at the bottom.
The Unlikely Star of Subaru’s New Ad Has a Magical Way of Seeing the World
Hiking guide in Carmichael Lynch spot is the real deal
By
David Gianatasio
|
March 1, 2018
Subaru of America
Sometimes, a special guide can help us experience life in deeper, unexpected
ways.
Subaru of America takes that view in a “See the World,” a minute-long Outback
spot
from Carmichael Lynch. The story opens in a country store, where a young couple
inquire
about the location of a remote woodland trail.
“You won’t find that on a map,” says a bearded old man seated nearby. “I’ll take
you there.”
A moment later, as he rises from his chair, the travelers realize they’re in for
a very special ride.
Video Player
George Wurtzel, a blind artist and woodworker, appears as the guide. He works at
the Enchanted Hills Camp and Retreat in Napa, Calif., a facility that serves the
blind and deaf community, and he really does take sighted people out on trails
to
give them a different take on the surroundings.
“Subaru and Carmichael Lynch have been big on
being authentic
with our stories, so it was important to find someone who wasn’t just acting
the
part,” says Brian Cavallucci, the automaker’s national advertising manager.
Fair enough. The setup feels a tad calculated, though, and cynics might decry
Wurtzel
as little more than a prop being used to yank heartstrings and sell cars.
Still, scenes of him urging his young charges to savor the aroma of their food,
feel
the wind and listen hard for echoes of whale-song resonate because he lives such
moments in real life all the time.
A thoughtful script and the moody, muted direction of Park Pictures veteran
Lance
Acord keep things from getting schmaltzy, gently reminding viewers to open their
eyes to new possibilities.
CREDITS
Client: Subaru of America
Senior Vice President, Marketing: Alan Bethke
National Advertising Manager: Brian Cavallucci
Integrated Media Specialist: Michelle Shoultes
Agency: Carmichael Lynch
Chief Creative Officer: Marty Senn
Executive Creative Director: Randy Hughes
Writer/Group Creative Director: Dean Buckhorn
Art Director/Creative Director: Brad Harrison
Head of Integrated Production: Joe Grundhoefer
Senior Executive Content Producer: Brynn Hausmann
Director of Business Affairs: Vicki Oachs
Talent Payment Specialist: Jennifer Knutson
Account Management Team: Brad Williams / Adam Craw / Caroline Rudzinski
Director of Brand Planning: Brenna Smithson
Product Information Specialists: Robert Ar / Jonathan Bush
Project Manager: Meredith Paul
Production Company: Park Pictures
Director / Director of Photography: Lance Acord
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Justin Pollock
Head of Production: Anne Bobroff
Producer / Executive Producer: Caroline Kousidonis
Edit House: Work Editorial
Editor: Stewart Reeves
Assistant Editor: Leah Turner
Executive Producer: Marlo Baird
Producer: Marguerite Olivelle
Volt Studios, Steve Medin
Post Producer: Amanda Tibbits
Telecine: The Mill, Fergus McCall
Audio Mix: SisterBoss / Carl White
Sound Design: SisterBoss / Carl White
Post Production Audio Producer: Annie Sparrows
Music by Marmoset
Director of Music Production: Rob Dennler
Producers: Amanda Patterson / Tim Shrout / David Katz
Production Coordinator: Allison Soule
Written and Performed by: Brian Harvey
David Gianatasio
@DaveGian
David Gianatasio is a longtime contributor to Adweek, where he has been a writer
and editor for two decades. Previously serving as Adweek's New England bureau
chief
and web editor, he remains based in Boston.
https://www.adweek.com/creativity/the-unlikely-star-of-subarus-new-ad-has-a-magical-way-of-seeing-the-world/
