[mdmars_members] Fw: PR SOP
- From: J Sears <aat3ok@xxxxxxxxx>
- To: AIG-2 <mdmars_members@xxxxxxxxxxxxx>
- Date: Tue, 1 Dec 2009 07:37:57 -0800 (PST)
--- On Tue, 12/1/09, Bill Sexton <sextonw@xxxxxxxx> wrote:
From: Bill Sexton <sextonw@xxxxxxxx>
Subject: PR SOP
To: kc7phq@xxxxxxxx, aar0pk@xxxxxxxxxx, amitchell4_24@xxxxxxx,
kc1bt2636@xxxxxxxx, matthew-e-hackman@xxxxxxx, w2cc@xxxxxxxx,
army144@xxxxxxxxxxx, k3dx@xxxxxxxx, aat3ok@xxxxxxxxx, bma1411@xxxxxxxxxxxxxx,
w3jw@xxxxxxx, wa4jr@xxxxxxxx, aar4dm@xxxxxxxxx, wcbritt@xxxxxxxxxxxxxx,
dalite01@xxxxxxxxxxxxx, aar4bz@xxxxxxx, granthams@xxxxxxxxxxx,
aav4eg@xxxxxxxxxxxxx, mac@xxxxxxxxxxxxxxx, kteb@xxxxxxxxx, jiml@xxxxxxxxxxxxxx,
jeffrey.hammer@xxxxxxxxxxx, bock@xxxxxxxxxxxxxxxxxxx
Date: Tuesday, December 1, 2009, 1:41 AM
DE AAA9PC NR 008
R 301232Z NOV 2009
FM SEXTON/AAA9PC MA
TO RDs AND SDs
INFO AAA9A
AAA9O
AAA9TC
BT
SUBJ: UPDATED MARS PR PROGRAM (2)
1. TWO ADDITIONAL DRAFT DOCUMENTS ARE ATTACHED TO ASSIST IN
ESTABLISHING/UPGRADING REGION AND STATE PR PROGRAMS: "SAMPLE NEWS RELEASES"
AND "MEDIA DEFINITIONS."
2. YOU’LL NOTE THE EMPHASIS ON REGION AND STATE STAFFS INITIATING THEIR OWN
RELEASES TO LOCAL MEDIA. WE KNOW FROM EXPERIENCE THAT MARS NEWS IS MOST LIKELY
TO PUBLISHED IN AREAS WHERE THE SUBJECT RESIDES OR OPERATES OR OTHERWISE HAS
PUBLIC INTEREST.
3. EXPERIENCE ALSO SHOWS THE IMPORTANCE OF TIMELINESS. THE DRAFT PR SOP STATES:
“MARS INVOLVEMENT IN ACTUAL EMERGENCIES PROVIDES A RARE OPPORTUNITY FOR
RECOGNITION IN THE MEDIA. HOWEVER, THE NEWS BY DEFINITION MUST BE TIMELY,
DELIVERED WITHIN MINUTES OR HOURS, NOT DAYS.” [IV (A).]
4. WITH REGARD TO OCCURRENCES OR ACTIVITIES OF POTENTIAL INTEREST BEYOND THE
LOCALITY/STATE/REGION, AAA9PC CONTINUES TO REQUEST SWIFT NOTIFICATION SO WE CAN
COLLABORATE FOR MAXIMUM DISSEMINATION OF THE ARMY MARS STORY. PLEASE CONSIDER
ADDING THE POC NUMBERS BELOW TO YOUR PHONE TREE FOR MAJOR ACTIVATIONS.
5. THERE ARE TWO FIXES TO THE PREVIOUS MESSAGE IN THIS SERIES (270230 NOV
2009). THE CORRECT CALL SIGN OF LEW THOMPSON IS AAA6TX. “PHOTOS AS A PR TOOL”
CAN NOW BE LABELED “ANNEX A.” ANNEXES “B” AND “C” ARE ATTACHED HERE.
6. LET'S MAKE "THE VOICE OF THE ARMY" HEARD LOUD AND CLEAR IN 2010.
BILL SEXTON/AAA9PC
413-443-2309 (commercial APR-DEC)
413-329-9974 (cell year-round)
sextonw@xxxxxxxx
____________________________________________________________
Top Psychology Degrees
Find schools offering psychology programs online. 3 easy steps!
Other related posts:
- » [mdmars_members] Fw: PR SOP - J Sears
