[macvoiceover] Re: Fwd: News Release: Serotek Introduces First iPhone Application for the Blind

  • From: Buddy Brannan <buddy@xxxxxxxxxxxx>
  • To: macvoiceover@xxxxxxxxxxxxx
  • Date: Sat, 10 Oct 2009 16:33:07 -0400

First, let's not confuse System Access with the System Access Mobile Network, admittedly difficult since A) they're named similarly and B) they use some of the same pieces.

Yes, the network is designed along the lines of an AOL for the technology intimidated. There's certainly a need for such a thing. Believe me, a lot of people want the advantages that our digital world provides but are intimidated and overwhelmed by the technology. That's a need Serotek fills, and it's one that I think Serotek fills well with the System Access Mobile Network. The screen reader, System Access, extends that ease of use beyond Serotek's network and gives access to most of the things most people will want to use their computer to do in their daily lives. No, it doesn't do a lot of scripting, and there isn't a lot to configure, but it's also not targeted the same as other more expensive solutions. Not all solutions are right for everyone, and Serotek's isn't right for everyone. Neither is any solution, so I'm glad that they're offering other soltuions.

Does Serotek really want to put blind people in the blind ghetto? Well, I guess that's why they've been beating the iPhone drum since the 3GS came out, right?

Full disclosure, I work at Serotek in their tech support. Even so, I'm an active (and very happy, thanks) Mac and now iPhone user. That said, I see value in what Serotek is doing. If we can help the technologically scared to reap the advantages of the modern digital world, that's probably a good thing.
Buddy Brannan, KB5ELV - Erie, PA
Phone: (814) 860-3194 or 888-75-BUDDY

On Oct 10, 2009, at 3:40 PM, David Chittenden wrote:


Yes, their model is similar to the old AOL model. And, like the old AOL, it is proving to be successful for those people who are basically afraid of the computer and the internet.

David Chittenden, MS, CRC, MRCAA

Greg Kearney wrote:
My issue with Serotek goes to it's fundamental business model. In Serotek's world the blind need to be ushered off into an "internet getto" of preselected website and services designed just for them. This application, which is nothing more than a stripped down version of the Safari web browser, is a classic example of this kind of thinking.

Serotek has preselected the sites that the blind will be able to access. They then, rather than simply giving us a web page to use on the iPhone in the already accessible Safari browser have instead created an "application" to show the blind only those sites they have deemed worthy of their patronage with no ability to, change, add or even correct their preselected links.

This is the same model that Serotek applies to their System Access product as well. It is as if they are telling the blind that they are too inept to navigate the internet by themselves and need Serotek to hold their hands and guide them about.

Gregory Kearney
Manager - Accessible Media
Association for the Blind of Western Australia
61 Kitchener Avenue, PO Box 101
Victoria Park 6979, WA Australia

Telephone: +61 (08) 9311 8202
Telephone: +1 (307) 224-4022 (North America)
Fax: +61 (08) 9361 8696
Toll free: 1800 658 388 (Australia only)
Email: gkearney@xxxxxxxxx

On 10/10/2009, at 5:20 PM, David Poehlman wrote:

Ths is part of the lie. They should have said app written especially for the blind but folk, do we really need it?

On Oct 9, 2009, at 8:42 PM, David Chittenden wrote:


In actuality, it is the first app which has been written especially for the blind. It is not the first app which is accessible and usable by the blind.

David Chittenden, MS, CRC, MRCAA

Russell Solowoniuk wrote:
On 2009-10-09, at 12:52 PM, David Poehlman wrote:

thei iphone is the first app for the blind for the iphone, I could go on.

On Oct 9, 2009, at 2:49 PM, Ricardo Walker wrote:


What do you mean?
On Oct 9, 2009, at 2:24 PM, David Poehlman wrote:

I'd expect nothing less than lies like this from them.

On Oct 9, 2009, at 2:22 PM, Jeff Kisecker wrote:


Not sure if my messages are getting through to the list or not, but I received the following today, and thought it would be of interest to some on this list.

Jeff Kisecker

Begin forwarded message:

From: Serotek Announcements <noreply@xxxxxxxxxxx>
Date: October 9, 2009 1:12:43 PM CDT
To: kisecker@xxxxxxxxx
Subject: News Release: Serotek Introduces First iPhone Application for the Blind
delivered-to: kisecker@xxxxxxxxx
received: by with SMTP id e17cs82691ebd; Fri, 9 Oct 2009 11:12:44 -0700 (PDT) received: by with SMTP id g27mr4415505vcp. 44.1255111963665; Fri, 09 Oct 2009 11:12:43 -0700 (PDT) received: from p2025330.pubip.peer1.net (web1.serotek.com []) by mx.google.com with ESMTP id 17si1309490vws.124.2009.; Fri, 09 Oct 2009 11:12:43 -0700 (PDT) received: (qmail 4253 invoked by uid 0); 9 Oct 2009 18:12:42 -0000 received: from unknown (HELO localhost) ( by web1.serotek.com with SMTP; 9 Oct 2009 18:12:42 -0000
return-path: <noreply@xxxxxxxxxxx>
received-spf: pass (google.com: best guess record for domain of noreply@xxxxxxxxxxx designates as permitted sender) client-ip=; authentication-results: mx.google.com; spf=pass (google.com: best guess record for domain of noreply@xxxxxxxxxxx designates as permitted sender) smtp.mail=noreply@xxxxxxxxxxx message-id: <4acf7d1b.9115f10a.4c37.ffffddd5SMTPIN_ADDED@xxxxxxxxxxxxx >
mime-version: 1.0
content-type: text/html; charset=utf-8

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Media Contact:

Technical Contact :

 Serotek Introduces First iPhone Application for the Blind
iBlink Radio available in App Store

MINNEAPOLIS, Minn – October 9, 2009 – Serotek Corporation, the leading provider of internet and digital information accessibility software and services, introduced a third-party iPhone application today specifically designed for those who are blind or have low vision. Now available in the App Store, the application is called iBlink Radio™ and is the first such application to be introduced in the world. iBlink Radio allows people to listen to podcasts, radio stations and reading services produced by and for the blind community. The reading service section of iBlink Radio provides audio versions of newspapers, magazines and periodicals for anyone unable to read the printed page, regardless of disability. Daily newspapers include USA Today, Wall Street Journal and the New York Times. Listeners can also access all known radio stations owned and operated by the blind, and the podcast section offers topics ranging from technology to cooking. “The iPhone is a great platform for doing just about anything, whether it be learning something new or just jamming to some great tunes,” said Mike Calvo, CEO, Serotek Corporation, “iBlink Radio represents all that and more; it marks another step toward inclusion for all.” While the application offers a convenient way for the blind community to stay connected, the application is available to everyone, blind or sighted. In addition to being of great interest to those who are blind or have partial sight, iBlink Radio is also invaluable resource to family members, friends and professionals serving this community.


               For additional information, visit http://www.serotek.com/eyeblink
Serotek Corporation
Serotek Corporation is a leading technology company that develops software and manufactures accessibility solutions under the System Access brand. Committed to the mission of providing accessibility anywhere, Serotek began with the launch of the first online community specifically designed to meet the needs of people with visual impairment. Since then, Serotek has introduced several powerful, affordable solutions that require minimal training and investment. For more information, visit www.serotek.com.


Editors Note: Product names, brands and other trademarks featured or referred to are the property of their respective trademark holders. These trademark holders are not affiliated with Accessible Event and do not sponsor or endorse these materials.

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