FYI: OTA potential is growing...
<http://r.smartbrief.com/resp/oXwHCGsKlzDsspbiCifDfGBWcNlyZz?format=multipart>
<http://r.smartbrief.com/resp/oXwHCGsKlzDsspbiCifDfGBWcNlyZz?format=multipart>Nearly
4 in 10 TV Viewers Have an SVOD Subscription But No Pay TV Service
<http://r.smartbrief.com/resp/oXwHCGsKlzDsspbiCifDfGBWcNlyZz?format=multipart>A
new report from Horowitz research reports dramatic drops in the pay TV industry
as well as burgeoning problems in the streaming business that indicate "the
streaming honeymoon is coming to an unavoidable end." It found that traditional
pay TV penetration rates continue to drop dramatically, with only half (51%) of
TV content viewers in the U.S. subscribing to a traditional cable/satellite
service, down from 63% in 2021, and 81% in 2020. But churn for streaming
services is rising as consumers are now spending $75 a month for streaming
services, up $26 from last year. Full Story: TV Tech
<http://r.smartbrief.com/resp/oXwHCGsKlzDsspbiCifDfGBWcNlyZz?format=multipart>
(4/28)
----------------
Jon C. Moon
Ridgeline TV
Streaming online at:
www.ridgelinetv.net <http://www.ridgelinetv.net/> & https://gia.tv ;
<https://gia.tv/>
& thru our ROKU & FIRE TV apps
