[lit-ideas] Re: Zeitgeister
- From: John McCreery <john.mccreery@xxxxxxxxx>
- To: lit-ideas@xxxxxxxxxxxxx
- Date: Mon, 9 Aug 2010 10:52:46 -0400
Judy, thanks. This becomes a marvelous example for exploring the
relationship between interpreters and interpreted.
John
On Mon, Aug 9, 2010 at 10:43 AM, Judith Evans <judithevans001@xxxxxxxxxxxxxx
> wrote:
> Alex Bogusky has commented on this, beginning
>
>
>
>
>
>
> " Alex Bogusky Tells All: He Left the World's Hottest Agency to Find His
> Soul(This
> is Bob's favorite trick. Make up a headline that creates context that
> is completely fabricated from thin air. They did it with the "Can this
> Dude Make Microsoft Cool?" headline. Even though nobody at CPB ever had
> as a mission to make Microsoft cool. And as much as they tried to get
> us to talk about that, we refused. But they made it the story anyway.
> It's a good trick. In this case I never said I was looking for my soul.
> My soul is in the pocket of my favorite jeans. What I said I was doing
> was working to get my genuine voice back. Not as cool as a dude missing
> his soul I guess.)"
>
> annotated interview text follows
>
>
> http://alexbogusky.posterous.com/
>
> Judy Evans, Cardiff
>
> --- On Mon, 9/8/10, John McCreery <john.mccreery@xxxxxxxxx> wrote:
>
> From: John McCreery <john.mccreery@xxxxxxxxx>
> Subject: [lit-ideas] Zeitgeister
> To: "Anthro-L List" <ANTHRO-L@xxxxxxxxxxxxxxxxxxxx>, "Lit-Ideas" <
> lit-ideas@xxxxxxxxxxxxx>
> Date: Monday, 9 August, 2010, 15:28
>
> I wonder how many of us here have ever heard of Alex Bogusky, a creative
> director who shot to fame as a salesman for unhealthy crap but has now quit
> the agency he made famous and, he says, leaving advertising altogether.
>
> Consider this Fast Company interview as a Martian anthropologist's field
> note. What does it tell you about our planet? Our times?
>
> John
>
> --
> John McCreery
> The Word Works, Ltd., Yokohama, JAPAN
> Tel. +81-45-314-9324
> jlm@xxxxxxxxxxxx
> http://www.wordworks.jp/
>
>
>
>
>
>
>
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--
John McCreery
The Word Works, Ltd., Yokohama, JAPAN
Tel. +81-45-314-9324
jlm@xxxxxxxxxxxx
http://www.wordworks.jp/
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