[lit-ideas] The Propaganda President?

  • From: Eric Yost <eyost1132@xxxxxxxxxxxxx>
  • To: lit-ideas@xxxxxxxxxxxxx
  • Date: Fri, 04 Feb 2005 15:12:25 -0500

[extract of http://slate.msn.com/id/2113052/]

The Propaganda President
George W. Bush does his best Kim Jong-il.
By Jack Shafer
Posted Thursday, Feb. 3, 2005, at 5:58 PM PT

If "Dear Leader" Kim Jong-il of North Korea and George W. Bush ever 
meet, I suspect the two will bond like long-lost brothers. Both men are 
first-born sons of powerful fathers who partied like adolescents well 
into their adult lives, after which they submitted to their dynastic 
fates as heads of state.

Both avoid critical thought, preferring to surround themselves with yes 
men and apply propagandistic slogans to the onrushing complexities of 
justice, culture, economics, and foreign policy. Bush churns out buzz 
phrases with the best of them: He believes in "compassionate 
conservatism" and fancies himself part of the "army of compassion." He's 
the "reformer with results" who embraces the "culture of life." He 
shouts his paeans to "liberty" and "freedom" (a combined 27 times during 
last night's State of the Union speech, according to today's Washington 
Post) while reducing civil liberties at home.

But slogan-chanting is only one small part of an effective propaganda 
operation. Successful propagandists must also discourage dissenters who 
might disrupt the party line. And the two best ways to keep people 
stupid and nodding is by shutting down the information flow and by 
stiffing the press. At these chores, Bush excels.

The administration's idea of a conversation is a long, platitudinous 
presidential monologue. Every administration has warred with reporters, 
but Bush's is the first to challenge the very legitimacy of the press. 
Inside the White House briefing room, press secretary Scott McClellan 
controls the topics discussed by playing rope-a-dope with reporters, 
absorbing and ignoring the tough questions until they give up. When Vice 
President Dick Cheney didn't like the campaign coverage he read in the 
New York Times, the Times reporter was tossed off the plane. In the 
February/March American Journalism Review, Los Angeles Times reporter 
Edwin Chen complains that his newspaper has yet to score an interview 
with President Bush. "This White House doesn't need California, has no 
use for California politically," says Chen, "so we carry no clout."

Bush regards the press as a filter—an unnecessary one. "I'm mindful of 
the filter through which some news travels, and somehow you just got to 
go over the heads of the filter and speak directly to the people," he 
said in October 2003 during a media push in which he gave interviews to 
five regional broadcasters about his Iraq policy because he disliked the 
national news coverage.

In fact, as Michael Kinsley wrote in Slate a year and a half ago, it's 
not that Bush favors unfiltered news; he wants everybody to receive it 
through his filter. In recent weeks we've learned what extremes he'll go 
to in working around reporters. The Armstrong Williams case, which may 
be a harbinger of a greater secret propaganda campaign by the 
administration, further illustrates Bush's distrust not only of the 
press, but of the public. The administration's Department of Education 
paid the conservative commentator $240,000 through the cut-out of a 
public relations firm to promote its No Child Left Behind law on his 
broadcasts, as USA Today reported on Jan. 17. The administration has 
also gotten busted for camouflaging video press releases as legitimate 
news segments to promote its Medicare drug plan and warn about the 
dangers of illicit drugs.

Persuasion, Aristotle taught, depends on the speaker's skill at 
portraying himself as a trustworthy source. With his "aw, shucks" 
demeanor and his maudlin speechifying, the former Andover cheerleader 
knows how to stage a "drama" and tap the audience's emotions. He and his 
co-propagandists arranged one such emotionally manipulative "gallery 
play" during the State of the Union. Rather than explain his Iraq 
policy, he had the mother and father of a slain U.S. Marine seated 
behind an Iraqi voter in Laura Bush's box. When the president paid 
tribute to the parents in his speech, the Iraqi turned and quite 
predictably embraced the sobbing mother.

Though he opposes filtration, Bush never hesitates to exploit national 
security as a tool to suppress and distort information. Steve Aftergood, 
head of the Project on Government Secrecy at the Federation of American 
Scientists, describes the Bush administration's style as governance by 
fear. In the name of national security, Bush has extended the authority 
to classify information to the Department of Health and Human Services, 
the Department of Agriculture, and the EPA, he says. After Sept. 11, his 
attorney general issued a new directive making it easier for agencies to 
reject Freedom of Information Act requests. Aftergood also criticizes 
the secrecy of the Bush administration's task forces on energy, its 
refusal to comply with congressional requests for information, and its 
ambiguity on the torture question.

"They've propagated the idea that we're all at risk of violent death at 
any moment and at any place, and we must all do everything we can to 
secure our borders, ports, parks, and miniature golf courses," Aftergood 
says.

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