[lit-ideas] Re: Speaking of TV

  • From: "Andreas Ramos" <andreas@xxxxxxxxxxx>
  • To: <lit-ideas@xxxxxxxxxxxxx>
  • Date: Mon, 23 Oct 2006 00:23:15 -0700

yes, it's actually quite testable. they can measure the voters and see how much to move them.

that's the bad thing about negative ads: it works. thus they use them.

yrs,
andreas
www.andreas.com


----- Original Message ----- From: <JimKandJulieB@xxxxxxx>
To: <lit-ideas@xxxxxxxxxxxxx>
Sent: Sunday, October 22, 2006 6:34 PM
Subject: [lit-ideas] Speaking of TV


I'm trying to relax before bed and have just seen 4 back to back senatorial
negative ads.  I'd like to know what percentage of voters are actually  swayed
by those.  But that's not exactly testable.

Julie Krueger



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