The following article struck me with particular force because I am now using a variety of sophisticated data analysis tools, most notably DataDesk and Pajek, to explore the masses of data accumulated in the Tokyo Copywriters Club annual, which has been published every year since 1963. There is far more data here than I could even begin to get my head around unaided, but even my first attempts at exploratory data analysis are turning up interesting (well, to me at least) findings. Anyway, here's the article. http://www.wired.com/science/discoveries/magazine/16-07/pb_theory Thoughts anyone? John -- John McCreery The Word Works, Ltd., Yokohama, JAPAN Tel. +81-45-314-9324 http://www.wordworks.jp/