[lit-ideas] Re: Pharma Spies
- From: "Andy Amago" <aamago@xxxxxxxxxxxxx>
- To: lit-ideas@xxxxxxxxxxxxx, lit-ideas@xxxxxxxxxxxxx
- Date: Thu, 2 Jun 2005 23:26:49 -0400
> [Original Message]
> From: Paul Stone <pas@xxxxxxxx>
> To: <lit-ideas@xxxxxxxxxxxxx>
> Date: 6/2/2005 2:18:18 PM
> Subject: [lit-ideas] Re: Pharma Spies
>
>
> >Andreas: The real problem is a marketing problem: the makers of Viagra
> >spent $300 million dollars
> >last year in promoting Viagra and they managed to raise sales by 1%. One
> >single percent.
> >That's a devastating marketing failure. The market is maxed out;
everyone
> >who wants it
> >already has it, and the rest don't need it or don't want it.
>
> The same could be said for Coke, Nike, McDonald's. All the biggies need
to
> MAINTAIN not attract. Other than kids who are just becoming conscious,
> there's no one who suddenly decides "hey, I need a break today" and goes
to
> McDonald's. But they may KEEP going because of the ongoing onslaught of
> being reminded they need one.
>
A.A. Pharma has done its job well. A drug that affects circulation, that
has caused blindnes in 30 or 40 people, is now in the same league as
sneakers and hamburgers. Viagra is now on its way to being in every man's
medicine chest as a badge of manhood, right alongside the condoms, whether
they have ED or not.
> In many niches, the branding of america is finished. Now, it's all about
> maintaining. If Viagra was for kids (in some cases I guess it might be
for
> younger experimenters) then they would be getting new users. As it is,
the
> tremendous marketing is just to retain, not to influence new users.
> Eventually supply and demand will equilibriate the market.
A.A. There will always be new users. Soon all men will need it at all
times. Keep watching the ads as the guys get younger and younger. Those
who don't have ED will use it "enhance their performance". At some point
sex without Viagra will be like a kitchen without a microwave. I'm
completely serious. And if it nothing goes wrong with this cash cow, it
will be a very long time before it goes generic. And here you thought
pharma was about life saving drugs.
Right now,
> Viagra is probably in trouble [because of the alternatives] until the
> 'truth' comes out and those in need of EF (erectile function) remember
"oh,
> yeah, Viagra could help" because V was first on the block.
A.A. It's like saying Bayer is in trouble because of Excedrin. Each
product has people who swear only it works for them, even though both
products are identical except for the packaging.
Andy
The box is open,
> there will always be boner juice until we perfect cloning. Then, the
women
> will dispose of all men and V will be unnecessary.
>
> until that time,
>
> paul
>
> ##########
> Paul Stone
> pas@xxxxxxxx
> Kingsville, ON, Canada
>
> ------------------------------------------------------------------
> To change your Lit-Ideas settings (subscribe/unsub, vacation on/off,
> digest on/off), visit www.andreas.com/faq-lit-ideas.html
------------------------------------------------------------------
To change your Lit-Ideas settings (subscribe/unsub, vacation on/off,
digest on/off), visit www.andreas.com/faq-lit-ideas.html
Other related posts:
