[lit-ideas] Re: Pharma Spies

  • From: "Andreas Ramos" <andreas@xxxxxxxxxxx>
  • To: <lit-ideas@xxxxxxxxxxxxx>
  • Date: Thu, 2 Jun 2005 10:51:24 -0700

> Viagra works by influencing circulation.  Exactly how, I'm not sure and don't 
> really care 
> but I might try looking it up later if I think of it.

That's actually pretty funny to read.

The Viagra-causes-blindness story is exaggerated. In 30-40 men, it caused 
blindness. But 
that's 30 out of several dozen million users. It's hardly going to cause a ban 
on Viagra. At 
the most, a warning. And if Viagra is banned, so what? There's Cialis, the 
"all-weekend-long" pill.

These pills work by constricting the blood vessels.

The real problem is a marketing problem: the makers of Viagra spent $300 
million dollars 
last year in promoting Viagra and they managed to raise sales by 1%. One single 
That's a devastating marketing failure. The market is maxed out; everyone who 
wants it 
already has it, and the rest don't need it or don't want it.


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