[lit-ideas] Re: Persuasion Redux

  • From: Eric Yost <mr.eric.yost@xxxxxxxxx>
  • To: lit-ideas@xxxxxxxxxxxxx
  • Date: Fri, 21 Dec 2007 01:28:21 -0500

>>There is no greater pleasure than discovering winning words when products or brands are competing. The role of the copywriter is to produce that joy.




Fresh yet familiar, that old ongoing paradoxical stew. One need not mention that eels are sweet. There's always beautiful young women for that.


Opening my bento box,
Eric


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