[lit-ideas] Re: Paper, Plastic, the Vacuum

  • From: "Eric Yost" <mr.eric.yost@xxxxxxxxx>
  • To: <lit-ideas@xxxxxxxxxxxxx>
  • Date: Tue, 14 Feb 2012 16:34:47 -0500

Gillette made Ad History by creating a commercial where a "public
figure," i.e., Tiger Wood, destroys one of their earlier products.
He tees up (I think) an old Track-two razor and blasts it down the
fairway. Instead one should use the Track-7,000 or whatever, which
is safely in his locker at the clubhouse.

Imagining this as a universal strategy of product launches,
especially in the arms industry,
Eric
always clean-shaven

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