Some here may be teased, tickled or upset by this Business Week article<http://www.businessweek.com/articles/2014-02-20/innovation-firm-red-shows-clients-how-to-use-philosophy-to-sell-stuff> . Cheers, John -- John McCreery The Word Works, Ltd., Yokohama, JAPAN Tel. +81-45-314-9324 jlm@xxxxxxxxxxxx http://www.wordworks.jp/