[lit-ideas] Re: Four seconds

  • From: "Andreas Ramos" <andreas@xxxxxxxxxxx>
  • To: <lit-ideas@xxxxxxxxxxxxx>
  • Date: Thu, 9 Nov 2006 09:14:35 -0800

Websites face four-second cut-off. Shoppers are likely to abandon a website if it takes longer than four seconds to load, a survey suggests.


And it's actually worse.

- The website must open within three seconds.

- The website has two seconds to make its pitch. If the customer doesn't clearly understand the offer within two seconds, she's gone. She just hits Backspace and returns to Google to look at the next website.

- The page must show the offer, along with payment form, on one page. For every following page, the merchant loses 10-20% of the readers.

The large majority of our clients have poorly designed (or not-designed-at-all) websites. They don't use tracking, analytics, etc.


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