No. I cannot explain the pattern. Laurence R. Horn, of Yale, MAY. I would often discuss these and other patterns with him. I think that there cannot be a rule about this. And a "google hit" is just that: a statistical index. I think it's all contextual and intentional. And for ANY 'adjective' you can add those qualifying phrases that are mentioned in the article. To wit: adj. "fucking ADJ" "ADJ as shit" --- The idea behind the cartoon is a noble one, but the fact that they chose those OBSCURE adjectives can only confuse, even if it's the whole point of it (the cartoon qua humorous thing). --- Geary may have a different view. I think that the idea of 'zero-hit' is pretty senseless. Although it does have sense. If you go and quote what the cartoon holds to be a zero hit, and post it online, it will not be 'zero-hit' anymore. ----- But I like the idea of experimenting with this. Austin and Grice once spent a whole term studying why 'highly' is used with "highly intelligent" but not "highly stupid". Grice used that as an example of 'language mavens' without a cause. The quote in "Reply to Richards" is pretty interesting and other philosophers of the same Play Group recollected the anecdote with some charm. The whole point about Austin and Grice was a serious one. When is a language maven inquiry of philosophical interest and when is it not? For Grice it ALWAYS is --. In the case of the 'highly' stupid, I will have to revise what he thought the consequences for stuff were. Etc. Speranza In a message dated 9/27/2010 1:24:06 P.M. Coordinated Universal Time, john.mccreery@xxxxxxxxx writes: Is _this cartoon_ (http://xkcd.com/) fucking marvelous or deep shit? Can you explain the pattern?