Would there be any philosophical propositions in any of the below for us to critically consider? Walter O. Quoting John McCreery <john.mccreery@xxxxxxxxx>: > I am sure that I've mentioned this phenomenon before. But anyway, have you > ever had the experience of looking at the books on your shelves and having > one reach out and catch your eye as if to say, "Read me"? Happened again to > me last night. The book in question is an aged Doubleday paperback edition > of Erich Auerbach's Mimesis: The Representation of Reality in Western > Literature. It was "Written in Instanbul between May 1942 and April 1945. > First published in Berne, Switzerland in 1946." The English translation of > the German original was published by Princeton University Press in 1953, the > Doubleday Anchor paperback in 1957. Why would it now, in 2008, more than a > half century later, reach out to me, demanding to be read? > It may have something to do with my having been asked to write a review of > Patricia Sunderland and Rita Denny's 2007 Doing Anthropology in Consumer > Research, where the issues of what is expected and permitted in certain > genres of writing loom large. > > Sunderland and Denny is, in fact, an excellent book, a book of which I am > tempted to write, "A book that lives up to its billing." It is, in effect, a > series of case studies describing how two academically trained > anthropologists, acutely aware of the expectations and limitations imposed > by the conventions of their academic discipline, come to grips with the very > different expectations of work for corporate sponsors. Their disciplinary > model prescribes a year or two of fieldwork: participant observation in one > particular place, willingness to shift research focus to seize newly > discovered opportunities, the flexibility to change research design in the > face of unanticipated material circumstances, all with the goal of making > some contribution to anthropological theory. In contrast their corporate > employers demand quick results, require work in multiple sites to offset the > possibility of local bias, a firm focus on the task at hand, all with the > aim of producing actionable proposals in relation to products and brands. > Increasingly, moreover, what they want is Power Points and illustrative > imagery, both still and video; not long ruminations in academic prose. The > truly lovely thing about this book is the way in which the authors show us > their thoughts and feelings as they wrestle with these contrasts, neither > going away mad nor surrendering to corporate imperatives, searching instead > for ways to do serious anthropology while satisfying their clients. > > Why, then, Auerbach? From his opening discussion of the contrast between > Homer's account of the incident in which Odysseus' scar almost blows his > cover on his anonymous return home and the Biblical account of God's command > to Abraham to sacrifice his son Isaac, Auerbach is close reader of how > generic limitations affect what authors can do. The former reminds me of > corporate demands for clarity, with no detail left unaccounted for. The > latter recalls what doing fieldwork is like, hearing something for which the > source and implications remain obscure and attentive to ethical demands on > how to present and interpret it. > > As for why am I bothering to write to this list? Auerbach's central thesis, > that the Western tradition is an amalgam of a classic, Greco-Roman desire > for clarity and a Judaeo-Christian focus on moral struggle in the face of > the unknowable strikes me as a theme that might become an interesting > thread. > > Thoughts? Comments? Anyone? > > John > -- > John McCreery > The Word Works, Ltd., Yokohama, JAPAN > Tel. +81-45-314-9324 > http://www.wordworks.jp/ > ------------------------------------------------------------------ To change your Lit-Ideas settings (subscribe/unsub, vacation on/off, digest on/off), visit www.andreas.com/faq-lit-ideas.html