Sifting reviews on Amazon is a time-consuming process, involving not just totting up those star ratings but digging ever deeper into the lifestyles and opinions of the people who give them. A simple search for reviews of a Mozart box set, for example, leads on to critically examining the ratings of reviewers. What about the one-star review just because the box set doesn’t have all Mozart’s works that could be called piano concertos yet titles itself “complete”? And what about relying on the people who gave it a five stars. Is their endorsement undermined, for example, by another 5 star review of theirs, which reads: “My wife & I tried Betty Lou's Peanut Butter Nut Butter Balls for the first time just last night. What a delicious surprise they turned out to be. The chewy texture & peanut butter taste are delightful. They are a good source of protein, not too high in carbs or fat ( with no trans fats) and are good soucre of B-vitamins. An all-around tasty, convenient snack that is a far sight better than many other empty calorie treats we might have chosen. We can't wait to try any number of Betty Lou's other healthful products. Quite highly recommended!” Or is that okay? What’s wrong with being peachy keen about butter balls? They sound normal enough, so what else do they like… "Thou Shalt Be Entertained!, January 26, 2010 This review is from: Thou Shalt Laugh 4 (DVD) Customer review from the Amazon Vine™ Program (What's this?) If there was ever proof needed that comedy can be downright hilarious without being foul-mouthed, mean-spirited or condescending, then Thou Shalt Laugh 4 is your ironclad evidence. Hosted by John Tesh & featuring six of the funniest comics on the Christian comedy circuit (I particulary loved Michael Jr's thoughtful & humorous routine,) this dvd is one that family & friends can enjoy without fear of being shocked by x-rated language & content. The humour is witty, topical & just plain funny. Exceptionally entertaining & enjoyable. If you get this dvd, Thou Shalt Be Entertained!” Holy Mackerel. It really is that funny? Hm. Swear? Let me just check this product’s other reviews… “1 of 1 people found the following review helpful: 1.0 out of 5 stars Thou shalt laugh...very little, February 2, 2010” Right. Thought so. But comedy is so subjective. Even ‘Christian Comedy’ may not be as oxymoronic as ‘Christian Rock’. They said the Mozart was really spiritual. What about their take on spiritual matters then? Well, they review a book… “Sublime wisdom, January 8, 2009 This review is from: Christ in His Mysteries (Paperback) The late Pope John Paul II once described the Catechism of the Catholic Church: Second Edition as a sure norm for teaching the Faith. One could very easily borrow His Holiness' idea and suggest that Christ in His Mysteries is a sure norm for deepening your relationship with the Second Person of the Blessed Trinity, Our Lord Jesus of Nazareth. Blessed Columba Marmion's meditations in this book are sublime guideposts on the way to spiritual renewal, a renewal that will enlighten your soul & bring you ever closer to Almighty God. A short while ago I felt myself blessed to discover Blessed Marmion's Christ, the Life of the Soul and have since considered that amazing volume a trusted friend on my life-long spiritual journey. I am truly amazed & grateful that I have been able to find another such friend in Christ in His Mysteries. This book is also a sacred classic of the highest order that I will ceaselessly recommend to all my firends & loved-ones. I will also recommend this book to all who wish to advance in their love & knowledge of Our Lord Jesus Christ & his Blessed Spouse, Holy Mother Church.” That’s interesting. I did Catholic Catechism. Wonder what that book’s like? Press the link. Well, it’s seen by another reviewer as: “A wonderful family gift, March 29, 2007 By Spongebob "Goofy Goober" - See all my reviews Amazon Verified Purchase(What's this?) This review is from: Catechism of the Catholic Church: Second Edition (Hardcover) I bought two of these books, one for my mother and one for my grandmother. My grandmother is becoming Catholic and my mom is becoming Confirmed. They both loved it. My grandmother showed the book to everyone in their class and bragged about how nice of a book it was. The priest even said that the book was wonderful and every Catholic should have one. She truly enjoys reading it and I think it's a wonderful book at a wonderful price.” Beginning to go off-track a bit here. But I'm intrigued. What is “Goofy Goober” like? Well, she one-stars a novel with a review that, after a yelling “SPOILER ALERT” section, finishes: “Even the little hints that are dropped throughout the book about the past murders lead to NOTHING! That is what pissed me off the most, all this useless crap that was thrown at me to think that the 1984 disappearances would be solved too. I know not everyone gets caught in real life but that's why I read these type of stories. I like it when all the bad guys get caught and everything in the end raps up nicely. To summarize: ACT I, was the best and only good part of the book. It really draws you in thinking it's going to be a good mystery. I can't even remember ACT II because it was so boring and going nowhere and ACT III made me fling the book across the room.” So is she just a heavens-to-Betsy negative type if the product isn’t God-bothering? Not at all. For straightaway she’s handing out another five-star: “Great product, does wonders for hair and scalp, October 11, 2008 Amazon Verified Purchase(What's this?) This review is from: Natural Anti-Aging Butter Unrefined Certified Grade A Shea Butter and Organic Unrefined Argan Oil Blend 4 oz. By AAA Shea Butter (Health and Beauty) I have had dry scalp almost all my life and this product relieved my hair of itching and flakes. Nothing else worked but this. My hair also became softer and less brittle after a months use. I trust this product because it uses Grade A shea butter, which you can feel comfortable in knowing that it has been tested and approved as being Grade A which is the best grade you can buy. If the shea butter isn't Grade A, you might be getting an inferior product. This product was also nice and creamy and easy to apply. It melted on contact and I will always make sure I have a pot of this around.” Readily take the point that anything less than Grade A might be an inferior product. And it “melted on contact”. Yummy. Sounds like it would spread well on toast too. Though where is Goofy that she can afford to carry a ¼ pound of butter around all the time? I’m intrigued. The next product recommendation reveals some more personal detail: “Best Conditioner I've used, September 24, 2007 I am dark-skinned with thick coarse hair that is frizzy and it is relaxed every 6-8 weeks.This is the best conditioner I've ever tried. I left it in my hair for a few minutes to give it a chance to work its way into my hair. I LOVE this product. The back of my hair is really frizzy and even after I use my favorite conditioner it's still frizzy although not as much. I tried Retread and there was no frizz. My hair was straight and actually behaved the way I wanted it to. I was amazed. My hair is straight and behaving and shiny!!! SHINY SHINY! I'm in heaven. I gotta show my mom!!!!! If this is ever discontinued, I don't know what I would do.” More yum-yum. Thick coarse hair. And frizzy. But I’ve one concern. I’ve seen ‘Misery’. That’s a bit ‘Misery’, that last line. And Goofy was a bit SHOUTY when that novel wasn’t just the way she likes them. I’m not saying she’d hobble anyone, but it can’t help that she doesn’t know “what I would do” if it were discontinued but that… “Availability: This item is currently unavailable.” Yikes. Here's hoping Goofy has bought up all the supply. For her sake. For all our sakes. But I’m getting off the point. Mozart. But hold on. Scanning down. This is nice… “This review is from: The New Catholic Answer Bible (Paperback) I bought two of these Bibles, one for my mother and one for my grandmother. My grandmother doesn't have a Catholic Bible and she is becoming Catholic this year, my mom is being Confirmed this year, but she doesn't have the New Catholic Bible. I bought these two because both of them claim they have a hard time reading small print and I know they have questions about Catholicism. This book really helped them understand and appreciate their religion more. My grandmother wants to read the whole Bible and she showed everyone at Church her Bible. Many people were very impressed with the Bible. My grandmother can actually read the Bible without straining her eyes as well. It's a really good Bible.” Okay. That’s fairly clear. Good that everyone was so impressed. (Though isn’t it a bit late to be having questions?) Anyway, what about the Catechism? Oh, good. That’s the next item… “I bought two of these books, one for my mother and one for my grandmother. My grandmother is becoming Catholic and my mom is becoming Confirmed. They both loved it. My grandmother showed the book to everyone in their class and bragged about how nice of a book it was. The priest even said that the book was wonderful and every Catholic should have one. She truly enjoys reading it and I think it's a wonderful book at a wonderful price.” So: another winner. But using your Catechism for bragging-rights? Well, things have changed since I was young. Goofy seems quite the dedicated daughter/grand-daughter. But c’mon, Goofy Goober. Goofy, you can’t spend all your time procuring religious literature for gran and mom? “This review is from: Malaseb Shampoo 12oz (Misc.) When my puppy had pyoderma the vet gave me this to use along with her medication. I must say it worked and helped dry up the pyoderma without hurting her fur. I would just place this on her tummy and let it sit for 10 minutes and then I'd wash it off. I did as the vet told me and it really helped dry up the flakey skin.” This might help explain Goofy’s dry scalp too. Anyway. What’s next? “The only product I use for my dog, March 26, 2007 What works for one dog, may not work for another dog but K9 Advantix works for my dog. No fleas or ticks on my dog at all. I am very happy with the product. I know other people have had problems with K9 Advantix and have switched to Frontline or Frontline Plus, but if you have tried those products and you are not happy with them then try this product. It also doesn't lose it's potency when my dog goes in water and believe me she loves water a lot! She goes swimming any chance she gets and the fish don't seem to mind her being in the water at all lol. All in all I would say it's a great product and I'm very happy with it.” So. Keeping the dogs clean keeps Goofy busy. What’s next? “No Title Available Availability: This item is currently unavailable.” Not again. That’s a pity. What is it, though? “1 of 1 people found the following review helpful: Great Product, March 19, 2007 It feels natural and is not sticky at all. It's the lube I've found and I truly love it. It's not sticky and since it's water based it will dry up, but that's normal. A little goes a long way. Truly a great product. If you don't believe me the company will send you a free sample to try for yourself. “ Bit mysterious. "Lube"? Feels “natural”. Hm. Maybe I will send for a free sample. Oh, yeh, of course: it's no longer available. Next? “Won't use again, March 18, 2007 This review is from: Lifestyles Tuxedo: 36-Pack of Condoms (Health and Beauty) I hate these condoms. It just felt like rubber and my vagina got very irritated afterwards. I think it might be the lubrication that was used with the condom because I am not allergic to latex. Many condoms that are lubricated do contain some trace amounts of spermicide, even though the product says it doesn't contain spermicide it may contain a trace amount of it. That's probably what irritated. If anyone is allergic to spermicide and has tried these I would like to know did it irritate you as well.” What!!? I’m not trying them. How would I know that I’m allergic to spermicide? You ask me that, Goofy, and you barely even know me. Anyway, don’t you have dogs to wash and bibles to …bash? “Awesome Product, March 18, 2007 This review is from: Astroglide 5 oz Lube Personal Lubricant Adult Sex Toy Kit (Health and Beauty) It really enhances the feeling and it isn't sticky or anything. It feels natural and best of all It's something I'm not allergic to. A little bit goes a long way. No other lube feels like this in my personal opinion. I love it.” Goofy. Goofy, Goofy. Lube, lube, lube. I'm beginning to feel I know way too much about you and we haven't even met. “Aweome product, March 16, 2007 These are by far the best condoms I've used. It's almost like the guy is wearing nothing at all. I'm also a little sensitive to other condoms. It must be the lube I'm sensitive to, but I have had no problems with these.” Jimminy Cricket. Enough already, Goofy Goober. What age are you? "love it!, August 30, 2004 “I'm a college sophmore and well sometimes me and my friends just want a nice smoothie. well this is awesome. it makes them very fast and my friend was surprised as how fast it was made. I don't think the motor is loud at all. I had one motor that you couldn't even hear yourself think. I like it a lot. Very easy to use and very easy to clean!” Nice smoothie? That’s just a drink? Yeh? Anyway Goofy, I don’t how I got this far down your list of product and life choices. I think I better be going now. Getting back. Yeh? Only got here looking for Mr. Mozart. This isn't the right place. Sorry? I can't go now? What's that? ------------------------------------------------------------------ To change your Lit-Ideas settings (subscribe/unsub, vacation on/off, digest on/off), visit www.andreas.com/faq-lit-ideas.html