[LRflex] Re: What's with the Leica M?

  • From: Douglas Sharp <douglas.sharp@xxxxxx>
  • To: leicareflex@xxxxxxxxxxxxx
  • Date: Sat, 3 Dec 2016 15:58:58 +0100

Their explanation at the time was that Porsche builds new cars with the same number all the time.

As does BMW - the new 5 Series Beamer is called a G30 within the company, but remains a 5 Series for customers, whatever the generation.

Cheers
Douglas

On 03.12.2016 13:53, David Young wrote:

G''Mornin' Richard!

I suspect you are right.  Planned obsolescence has great value, even for 
Rolls-Royce!

David.


My baseless guess is Leica has found out there's greater retail sales value in 
putting a new number after the M (M3-M5-M6-M8-M9) than there is in just having 
the M always hanging there all alone. That's my guess anyways.
Sincerely,
Richard.
________________________________


What would men be without women?
Scarce, sir, mighty scarce.
- Mark Twain
________________________________


On Dec 3, 2016, at 12:14 AM, David Young <dsy@xxxxxxxxxxxxxxx> wrote:


Some time ago, Leica announced that they would no longer have "numbers" after the "M" ... 
but rather all new Leica's would be Leica "M"s, with a Type number to indicate which style it was.

So, why is it that Mirrorless Rumours, and other sites are saying "Leica M10 will be 
announced in mid January."   In the case of the M-10, it is a type 3656.

Does anyone know about the change, and why?   Was labeling them all as "M"s a 
marketing flop? Curious minds want to know!

David.

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