[LRflex] Re: Reading the LR2 manual.....
- From: "Frank Filippone" <red735i@xxxxxxxxxxxxx>
- To: <leicareflex@xxxxxxxxxxxxx>
- Date: Thu, 2 Oct 2008 10:28:27 -0700
The #1 best way to kill a competititors new product, that will not come to
market for about a year, is to substantially lower the price on your
existing product, proactively.
It works in 2 ways.....
#1.... it sets a new competitive price mark, just as the new guy is figuring
out his real production costs and perceived margins, and customer reaction
to a thrown out there price ...... ( The S2 will cost between $10 and 20K
Euros.)
#2.... the customers that already have the existing system, now have a
reason to expand on that system at new, lower prices. Thus killing off
demand for anything else.
DAMHIKT..... but it works, splendidly, especially in small niche markets.
Expect 1 player in MF digital, Hasselblad. Period.
And if it does not work, expect zero players. Because the 3 ( Or more)
splintered market will be too small to support even niche players. Nikon
will cancel the product, Hasselblad will go under, and Leica will have not
gotten the R10 and M9 out there, and will nothing to support itself
with.......
Save this one too, Steve........
Frank Filippone
red735i@xxxxxxxxxxxxx
Hasselblad has responded to the S2 threat by slashing prices, and we
haven't heard about Nikon's MX pricing yet.
Doug Herr
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