A frustrated Philippe moaned:
Matsushita David, matsushita
Yes ... I know, Philippe! I have gone so far as to tour several of their factories, in years past.
Panashiba is old electronics-biz slang ... a generic term for a Japanese manufacturer. It comes from the days, before Samsung & LG , when there were really only two major players in Japan ... Panasonic (Matsushita) and Toshiba ... (Sharp & others were then just minor players, at that time) ... hence, Panashiba.
About as irreverent as when Sansui was sometimes referred to as "San-sewage", and Mitsubishi was known as "Mrs. Bitchy."
And a good move too - n° 1 selling P&S in France and among the leaders in Europe ...
Didn't know that ... but am pleased to hear it!
Makes money for R&D, does it not?
My understanding is that Leica get a good fee to design the lenses and then a small royalty (1/2 Euro?) per lens, for use of the Leica name.
But with the large number of cameras Panashiba sells, it's a real money spinner, for Leica.
Cheers! --- David Young, Logan Lake, CANADA Limited Edition Prints at: www.furnfeather.net Personal Web-site at: www.main.furnfeather.net Stock Photography at: http://tinyurl.com/2amll4