[LRflex] Re: Modular cameras
- From: Steve Barbour <kididdoc@xxxxxxx>
- To: leicareflex@xxxxxxxxxxxxx
- Date: Fri, 30 May 2008 12:44:49 -0700
On May 30, 2008, at 12:36 PM, David Young wrote:
Steve pointed out:
At this point, putting Leica designed (if not built) lenses on the
Panashiba cameras is probably the best thing they have going for
them, in terms of (re) building brand awareness.
sort of, but it may be awareness of a misleading kind,
unless you want the public to see the hole instead of the donut...
Well, in a way, Steve. To the masses, all they know is that if they
want a better camera, they simply need to buy the Panashiba with the
Leica lens.
It matters, only to us, that these lenses are not made by Leica.
They are Leica designed and just as much a Leica, to the lay person,
as the 80~200/f4 Vario is to us - even though it's a Leica design,
built by Kyocera, in Japan.
but even this lens is miles apart from what most people see as a
"leica lens on a panasonic"
think small...
the public is learning that a leica lens is one of those "good ones"
that you get on an expensive $250 digital camera...
if that's what they want, they have it,
Steve
Steve
The fact that they know that Leica is the better lens, is the bit
that counts ... and, in building brand awareness, the only bit that
counts.
And Panasonic is featuring the superiority of Leica lenses, as a way
to encourage consumers to buy a Panasonic, in an ad budget that
Leica could only dream about.
Cheers!
---
David Young,
Logan Lake, CANADA
Limited Edition Prints at: www.furnfeather.net
Personal Web-site at: www.main.furnfeather.net
Stock Photography at: http://tinyurl.com/2amll4
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