[LRflex] Mad Men OT
- From: William Abbott <bill2301@xxxxxxxxxx>
- To: "leicareflex@xxxxxxxxxxxxx" <leicareflex@xxxxxxxxxxxxx>
- Date: Mon, 08 Apr 2013 13:24:13 -0700
Some Leica trivia:
Last night, here in California, I watched Episode 1 of Season 6 of the TV
series, "Mad Men," on the AMC Channel, and I'd give it mixed reviews, say, B+,
but ...
The series is about an advertising firm, is set in the 1960s in New York City,
and is acclaimed for getting the dialogue, clothes, office settings, business
and personal ethics (or lack thereof) dead-on from that era.
Imagine my surprise when Don Draper, the leading male character, offers his
apartment-house neighbor, who is a doctor, a free Leica. I almost fell off my
sofa.
He says, Just drop by my office and I'll give you a Leica. And later, he does,
but the camera is still boxed, and the box seems to be mostly red, which I hope
was authentic.
It was an incredible example of product placement in a theatrical setting, for
which, as you may know, many firms pay big money; having a leading star in a
big movie or TV program, which is seen by millions, handle or use your product
is worth big money.
Or, it may have been just a lucky break for Leica, if you believe in that sort
of things.
All the best,
Bill
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