[klaatumail] Re: Technical Question - no KK

  • From: "Bradley, David" <David_Bradley@xxxxxxxxxxxxxxx>
  • To: "'klaatumail@xxxxxxxxxxxxx'" <klaatumail@xxxxxxxxxxxxx>
  • Date: Fri, 16 Mar 2012 11:26:02 +0000

One additional comment.

Back in the days of AM radio being a mostly music medium, record companies 
would send a promo single to the station with mono on one side and stereo on 
the other side.

Some record companies were a bit on the OCD side about making sure that the 
proper version was played. The reason being that if you combine the stsreo 
signals into mono, you lose some of the balance in things. Things that appear 
in both channels become too loud or too soft in comparison to other things in 
the mix.  That's why a proper mono mix is done for those singles.

So, to stop the AM stations from playing the stereo side on mono radio, some 
would mess with the mix so that it didn't sound right when combined to mono.

A good example of this is "I Fought The Law" by the Bobby Fuller Four.  The 
stereo mix on the promo singles had one channel inverted.  The result of this 
was that when you played this stereo side in mono, the vocals disappeared and 
you had an instrumental version.  AM radio wasn't interested in playing rare 
mixes, so an accidental instrumental was a horrible thing. They wanted to play 
the hit, so they'd turn it over and play the mono mix.  

:)

Talk about being control freaks!

Dave


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