Chance Miller
It's the end of an era: Apple is officially discontinuing the iPod touch.
The company says that the device will be available only "while supplies
last." This also means that the "iPod" brand is officially retired, as the
iPod touch was the last iPod in Apple's lineup.
It's the end of an era for a product that was once one of the most popular
gadgets in the world.
The first iPod touch was introduced in 2007 and was an instant hit among
buyers who wanted the iPhone form factor without cellular functionality. The
device saw regular updates for years, but as the iPhone became more
widespread, Apple's focus shifted.
The current seventh-generation iPod touch was introduced in 2019. It's
powered by an A10 Fusion chip that first debuted in the iPhone 7. It
features a 4-inch display and is available in an array of colors. This,
however, will be the end of the iPod touch.
Apple says the current iPod touch 7 will only be available "while supplies
last." This means the company has discontinued the iPod touch line. It's the
same approach it took when it also discontinued the iMac Pro and full-size
HomePod.
Apple made the announcement in a press release curiously titled "The music
lives on." The press release explains that Apple users now enjoy their music
via products like the iPhone, Apple Watch, Apple TV, and HomePod mini.
In a press release, Greg Joswiak, Apple's senior vice president of Worldwide
Marketing, explained that the "spirit of iPod" lives on in Apple's current
lineup of products.
Music has always been part of our core at Apple, and bringing it to hundreds
of millions of users in the way iPod did impacted more than just the music
industry - it also redefined how music is discovered, listened to, and
shared. Today, the spirit of iPod lives on. We've integrated an incredible
music experience across all of our products, from the iPhone to the Apple
Watch to HomePod mini, and across Mac, iPad, and Apple TV. And Apple Music
delivers industry-leading sound quality with support for spatial audio -
there's no better way to enjoy, discover, and experience music.
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